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Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! Compared to brands’ normal websites, a Facebook page has become the go-to destination for consumers and fans. Here, it is stated that the Skittles brand website had 23,000 U.S.

Report 277
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How Smart Brands are DemoCasting in Social Media

Convince & Convert

There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. Comscore data, reported by BI Intelligence. This is what Lowe’s, Corcoran Group, and Nescafe are doing, and it fascinates me. Are you DemoCasting?

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Top 15 Facebook Marketing Obstacles

Firebelly

According to a recent comScore study, 90% of all social media time is spent in Facebook. According eMarketer, 93% of people expect brands to have a presence on Facebook. And it continues to grow – size and engagement wise. So, the rush will continue.

comScore 172
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

By some estimates, Hispanics will outnumber all other cultural groups in the U.S. The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. People don’t engage with brands; they engage with a purpose. People don’t engage with brands.

Mobile 225
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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

Boomers of all ages are more likely than any other age group to spend an hour or more a day online. Brands with multiple demographics should embrace multichannel marketing to reach the right people, with the right message, in the right network. Does your brand look inauthentic on social media? Failing to put faces to your brand.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. India now has nearly 74 million Internet users , according to a recent ComScore report. In July, Outlook Publishing (India) Pvt.

comScore 199
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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

6) The most active demographic group for blogging is 21-to-35 year olds with 53.3% 24) People are most likely to engage with branded content on social media that has pictures (44%), status updates (40%) and videos (37%). Tweet (Source: comScore ). 34) 15% of brands post content to their Google+ pages more than 3 times per week.