Webbiquity SMM

MAY 3, 2011

Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” AliciaSanera. Jenara Nerenberg. Ellen McGirt.

Twitter 279

Twitter Pharmaceuticals B2B Consultant 279

Webbiquity SMM

MARCH 6, 2013

After three attempts to get answers from the company via phone and email, the mom turned to social media. The brand is tarnished in their minds. The public still wants to hear the business tell the truth, but it’s no longer just the complainer who is watching for a statement. Baby Bullet’s Facebook page lit up.

Social Media 188

Social Media Small Business Guidelines Forums 188

Webbiquity SMM

FEBRUARY 16, 2011

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. 9 Tips For Building, Branding and Maximizing Your Profile And Exposure on LinkedIn by Stephanie Frasco. LinkedIn New Feature – Follow Company by Success CREEations. New LinkedIn Features.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

AUGUST 17, 2011

Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. Posts on both sites are categorized by subject.

B2B 155

B2B Features Social Media Aggregator 155

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging?

B2B 181

B2B Aggregage Trends Hubspot 181

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

DECEMBER 8, 2015

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management. Social media.

Small Business 100

Small Business Tips Marketing Education 100

Webbiquity SMM

JANUARY 20, 2015

A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. Image credit: Cox Business. 10 Steps To Use LinkedIn For Small Business by MarketingThink.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. That will be our top focus for next year. Meghan Biro. MeghanMBiro. Beth Comstock. bethcomstock. Carrie Corbin.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.”

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

MARCH 21, 2012

And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. How can you maximize the visibility and impact of your LinkedIn company page?

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

NOVEMBER 10, 2010

Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing. Blogging makes you and/or you company more interesting online. Key point #4: In today’s world, a brand is what consumers say it is.

Social Media 176

Social Media Hubspot Diagrams SEO 176

Webbiquity SMM

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. And much more.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. ” 3 Types of Schema Markup Content Marketers Should Know by Small Business Trends. This gives companies the opportunity to be the go-to resource in their industry.”

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

SEPTEMBER 19, 2012

Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. How can brands most successfully drive fan engagement? ” 15 Ways To Use Facebook Pages for Business by Social Media Today. 5 STARS **.

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? But while a company blog should carry over certain key branding elements (e.g.,

WordPress 185

WordPress Hubspot URL Widget 185

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

OCTOBER 8, 2013

You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. 500 companies use at least one major social media platform. And 92% of small businesses say that social media is an effective marketing technology tool. ” phase. 90% of Inc.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. No bells, no whistles, just business.&# 85% of Inc. With that rapid adoption came a great deal of learning.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. The Right Way to Build Brand(s) via Twitter by iMedia Connection. Twitter Just Announced Brand Pages and a Redesign – What are all the details and why does it look like Facebook? More than 80% of U.S. by iMedia Connection.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

DECEMBER 17, 2013

Other noteworthy content marketing tips and guides from her blog include: • 3 Steps to Maximize Content Marketing Resources. • Visual Content: How to Re-imagine Your Brand. • 21 Social Media & Content Marketing Tips Tailored For Small Businesses.

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

FEBRUARY 25, 2014

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. 7 Point Checklist to Dominate Your Personal Brand Using Google Plus by Rebekah Radice. Just like in real life.”)

Google 198

Google Yammer Social Networking SEO 198

Webbiquity SMM

JANUARY 13, 2015

.” The Top 8 Social Networks For Business by B2B Marketing Insider. Michael Brenner examines findings from Adobe regarding the top social networks for business in the view of CMOs, based on their value for SEO, brand awareness, customer communication, and traffic generation. What do you think?

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

NOVEMBER 12, 2013

How can marketers help their organizations move from “social media marketing” to “social business”? What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? Between large and small businesses? e-Strategy Trends ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

APRIL 23, 2013

Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” Seeking Marketing Alpha by Propel Growth Blog. ’ Yawn.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

AUGUST 5, 2013

For example, 93% of marketers use social media for business. Small businesses? Rapidly growing companies? While 86% of marketing professionals have “liked” at least one brand on Facebook, just 58% of consumers have done so. But how do marketers and consumers view social media differently? B2b vendors?

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. However—96% of the people who discuss brands online do not follow those brands’ owned profiles.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

MARCH 3, 2015

How can brands and individuals make their tweets stand out? A to Z of Bite-Size Twitter Tips For Business Startups by Social Success. ** 5 STARS. .” ” 5 Tips for Brands to Get the Most Out of Twitter’s Latest Update by Social Media Today. How to Increase Twitter Engagement by 324% by DR4WARD. Dr. William J.

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

MARCH 7, 2017

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Manage all of your campaigns in a single place. ” — SmallBusinessNewz.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. But the channels they focus on change as their companies grow. Here are five main findings that detail how marketers change their digital marketing budget allocations as their company’s revenue grows.

Strategy 161

Strategy ROI B2B SEO 161

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. But as companies grow, and produce more content, their needs may become more sophisticated.

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Measure social contennt performance, and monitor social media brand mentions. Google Review Count: 331.

Social Media Management 0

Social Media Management Tools Social Media Sample 0

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? How much do small businesses spend on search engine marketing? 80% of Twitter use is on mobile devices.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

AUGUST 16, 2010

Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. A Cheat Sheet to Help You Conquer Social Media by Fast Company. and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.&#.

Social Media 200

Social Media Tools Strategy Tips 200