Waxing UnLyrical

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed.

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How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

At the same time, the business climate has put increasing importance on the way company culture informs company success. ” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people.

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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. Very basically, always, always remember to align your business goals with your PR goals.

Strategy 220
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4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

Here are four free tools small businesses can use to keep track of their Instagram success: 1. SumAll – I just started exploring this tool and it looks like the perfect tool for small businesses looking to track their social success, find out which network is reaping more benefits, and how it’s affecting the bottom line.

Instagram 279
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Top Digital Customer Experience (CX) Trends for 2019

Waxing UnLyrical

The prior year was where artificial intelligence witnessed a sudden spike in popularity with even small businesses integrating the technology within their workspace. Having a knack for writing and an editorial mindset, she has been writing for ProProfs: a brand that’s known for creating delightfully smart tools such as survey maker.

Trends 175
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Monday Roundup: Challenge the Status Quo

Waxing UnLyrical

Why: Regardless of their background, some people reject personal branding because it seems to go against their values. What Small Businesses Can Learn from the Creative Community: Share the Journey. Lee Odden shows you how to bring your company into the new age. Business Development: What the Flying Trapeze Can Teach Us.

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Why Facebook’s New Timeline for Pages Will be More Useful Than You Think

Waxing UnLyrical

Because that’s the day – March 30 – when its new Timeline format will go live on all brand/business pages. I actually opted to switch my business Page over to the new Timeline when it was offered to me, and overall, I like the format a lot. Star posts and “milestones” to build your brand.

eBook 245