Small Business Mavericks

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How To Advertise Online For Your Small Business

Small Business Mavericks

In the business world, advertising is everything when it comes to keeping a business going. Especially small businesses. Yes, large corporate companies advertise all the time and spend large amounts of money to do so. A lot of people can’t do that when running a small business on a budget.

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Can Amazon Teach Reputation Management? | Small Business Mavericks

Small Business Mavericks

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. Did you think it was Google? That tells me something.

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What's A QR Code And Is It Contagious? | Small Business Mavericks

Small Business Mavericks

Right now, there are just a few companies using it successfully. You can put it on your business card, brochures, and flyers; you can put it on your sign in your store window; you can put it on your car magnets – even billboards; hey, why not put it on your big sign out front? Is ‘Like’ The New Share?

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Authority, Branding, Or Social Media?

Small Business Mavericks

Which is these three is most important: Authority, Branding, or Social Media? Social media is an important marketing tool, but it follows from branding and authority. Branding is the act of defining yourself, your company, or your product. Obviously, you have to have a product or business entity before you can brand it.

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Changes Coming To LinkedIn Company Pages

Small Business Mavericks

I got an e-mail from LinkedIn letting me know that they’ll be doing away with the Products & Services tab on Company Pages. I don’t know how many companies actually use that tab, but I’d guess that those who do probably aren’t getting a lot of results. These pages are pages for your individual brands.

Company 98
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Is Re-Branding Necessary?

Small Business Mavericks

There comes a time in every business’s life when it will be prudent to re-brand the business. There might be several reasons why you’d re-brand a business. If the current branding is hindering you more than helping you, then that’s an obvious situation that requires paying attention to.

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3 Reasons Why You Should Establish Authority Bloggers In Your Company

Small Business Mavericks

One of the biggest fears among mid-sized companies is giving employees full range in creating content that establishes them and not their brands as authority figures in their niches. Here are three reasons why employee authorities are more effective than your brand authority. Branding authority brands Reputation Management'

Company 114