Direct Marketing Observations

OCTOBER 12, 2012

Recently, my work required that I evaluate some of the top global brands in a certain industry in regards to internal b2b social media usage. So here it is: It doesn’t matter if you’re a c-level executive, a director, a manager or the owner of a small business. That’s hurdle #1. And the biggest gap?

Social Media 187

Social Media Engagement B2B Small Business 187

Direct Marketing Observations

OCTOBER 27, 2011

I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement. How do other companies compete when Nike, Gatorade and AE give stuff away for free? But does free work ? Something free.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. For any local or small business, human processing of sentiment might be reasonable.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

JANUARY 21, 2011

The queries are emanating just as much from the small business owner wearing the marketing hat as the CMO charged with managing the Fortune 100. Not all of them are always sitting in front of computers tweeting, downloading coupons, friending brands and buying stuff through Groupon and Livingsocial. Why is that?

Social Media 166

Social Media Social Networking Class Case Study 166