Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

Review 142

Review Company Klout Policies 142

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. What do you have to offer?

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

AUGUST 3, 2011

Besides, what do you really care how old the audience is, if the people are passionate about something relevant to your brand, isn’t that the more important piece of knowledge? For businesses to really communicate with their audience they have to touch on the passions of their audience. Not what we are. Who we are.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Because – he’s the truth: for every person who gives you a chance to respond, there are probably 2 more who just complained to their friends and didn’t even tell you why there were unhappy.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

FEBRUARY 9, 2011

Further, the importance of personal branding is increasing for all young persons, not to mention the fact that this group is extremely open and transparent and social media’s inherent “openness&# culture isn’t frightening to them. As you consider this trend, as yourself what about your company is interesting to others?

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. Enter Qwitter. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows. Why is this important?

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

NOVEMBER 22, 2011

This is super ideal for companies who are trying to keep track of their Twitter conversations and has serious CRM implications. While this is an addictive tool, its also hard to bring it back to an actual business objective. If you do, I hope it relates specifically back to your brand valuation.

Tools 149

Tools Social CRM Comparison HootSuite 149