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How Brands in the Pharmaceutical Industry Stack Up

Unmetric

In this piece, we specifically look at metrics, content, and campaigns of 15 brands. Brands Analyzed: Abbvie, Allergan, AstraZeneca, Bayer, Boehringer Ingelheim, Bristol-Myers Squibb, Eli Lilly & Company, GSK, Johnson & Johnson, Merck, Novartis, Novo Nordisk, Pfizer, Roche, Sanofi. Time Period - Jan 01 - Dec 31, 2016.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 108
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How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Social

  She decided to work on her idea part-time in the evenings after getting home from her sales job in pharmaceuticals. After two years of research, her gut told her she’d rather try and fail than not bring the product to life. I also pay monthly to protect my brand using RedPoints. It was all just perfect timing. 

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Tips and ‘Tricks’ From Psychology for Better Engagement on Social Media

agora pulse

If you think the success of certain brands on social media is pure chance, think again. Our favorite brands have been honing their techniques ever since social media began. In fact, the psychological social media tricks that they use can make us feel bonded to their brand, compelled to share, or driven to purchase.

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5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. Among the Top 20 Pharma Companies, Sanofi is mentioned most often in connection with Zika.

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10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

If you operate in a regulated industry such as pharmaceutical, tobacco, alcohol, finance, insurance, or a host of others… it would be a good idea to find a professional who has significant experience in your industry and understands any limitations or restrictions. 3) What are my competitors doing?

Questions 280
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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

In our recent report , we’ve looked at how social listening can help pharma brands track side effects, manage a crisis and find influencers. Such data can help various departments within pharmaceutical companies to improve their products. Globally, more than 100 million women are using the pill. Will an App Replace The Pill?