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How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media

Digimind

Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer support.

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Planning a merger or acquisition? Don’t forget social media

Sprout Social

And yet in all of that planning, many companies completely overlook social media as part of their M&A process. M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. Then on Tuesday, you tell them, “We’re acquiring company X tomorrow!

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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

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New Media By Design

Twist Image

Things got even more Twitter-centric when Keith Urbahn (former Defense Secretary Donald Rumsfeld 's chief of staff) tweeted, "So I'm told by a reputable person they have killed Osama Bin Laden. Recently, the CEO of an up and coming pharmaceutical company was injured in an accident.

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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

That’s why a social media risk management plan must be an essential part of your brand strategy. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Your brand, customers, and employees are all active on social media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? Joseph | RepuMetrix Inc.