Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.
Techipedia: Tamar Weinberg
FEBRUARY 6, 2008
In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Isn’t reputation management about promoting transparency to build trust in their brand? Were you unsatisfied with it? Works for me every time.
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