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9 Things About PPC You Should Know

Small Business Mavericks

A lot of opinions get expressed about the value of PPC and whether it’s a good investment for your business. When an online marketing expert like Neil Patel asks “ Is Paid Search Ineffective for Online Marketing? Here’s a very quick look at what Neil Patel has to say about PPC: 3 Good Things About Paid Search.

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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Sometimes, this makes it very difficult for small businesses and start-ups to develop persistent marketing strategies that meet customer expectations, while maintaining a sensible, cost-effective budget over a long period. But for small businesses, it can be very difficult to effectively combine these strategies.

SEO 239
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Panda vs eBay — Don’t Poke The Bear

Small Business Mavericks

Moral: Paid Search and Organic Search require strategy and management by someone who knows what they are doing with a proven track record of non-spammy tactics. Bottom line — what’s a small business owner to do? Small Business Internet Marketing adwords ebay google Panda spam'

Adwords 93
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The Essential Guide to Successful Intent-Based Marketing

Oktopost

B2B buyers conduct 12 online searches before visiting a specific brand’s website. Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. Paid Search. Targeting More Relevant Buyers. Who do you want to target?

B2B 88
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. ” ( Marketing Charts ). Social CRM is still confusing.

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Social Media Weekly Roundup 1/11-1/15

Firebelly

A Small Business Using Social Media Brilliantly With No Budget By Niall Harbison Rather than highlighting what we think they are doing right and looking at it from the outside we decided to ask Lorraine Fanneran who is behind all their social media activity to give us a run through of what is and what isn’t working for them.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Especially, for lead generation. Google Attribution 360.

Software 101