Remove Brands Remove Company Remove Marketing Remove Pharmaceuticals
article thumbnail

How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media

Digimind

Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer support.

article thumbnail

Think Twice Before Using Tepezza:Hearing Loss Can Be Permanent

The Realtime Report

The pharmaceutical brand gave the impression that hearing loss in patients was usually reversible and mild. Tepezza infusions were initially considered a niche treatment modality in a rather limited market. Some critics said that the medicine was being marketed aggressively by covering all its potential risks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. In other words, they’re an ideal market for a brand like Tylenol. The result?

article thumbnail

How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Social media has been established as one of the key channels of the modern day marketing mix. In this piece, we specifically look at metrics, content, and campaigns of 15 brands. In this piece, we specifically look at metrics, content, and campaigns of 15 brands. Time Period - Jan 01 - Dec 31, 2016. Social Presence.

article thumbnail

How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 108
article thumbnail

Planning a merger or acquisition? Don’t forget social media

Sprout Social

And yet in all of that planning, many companies completely overlook social media as part of their M&A process. M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. Then on Tuesday, you tell them, “We’re acquiring company X tomorrow!

article thumbnail

How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Social

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses.   She decided to work on her idea part-time in the evenings after getting home from her sales job in pharmaceuticals. It was all just perfect timing.