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Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

It is time to start considering the role groups play for your brand, and whether creating one makes sense. Groups could help to build and foster a community that was once happening on brand pages. According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users.

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How to use data for content curation

Sprout Social

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

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Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

This could be a valuable blog post from a company in your field, expert advice from a relevant thought leader, or anything else that you think your audience will appreciate and enjoy. Hootsuite experts illuminate the top trends impacting your brand, with insights on the most effective ways to bring new customers in the door.

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

Similar to the.com land grab that happened in the late 90’s, you should secure your company name on as many social sites as you can. Create an Application If you are going to send your ads to a specific tab why not send them to an application you built to engage them with your brand. Be sure to get your employees involved.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. Can One Bad Tweet Taint Your Brand Forever?

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. It’s become overwhelming. The social media arms race benefits no one.