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Understanding the ROI of Sprout Social

Sprout Social

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 98
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How companies use video content on social media

Visually SM

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. How can I implement a video strategy for my brand? Here is a cool and inspiring example, brought to you by apparel brand Everlane: Instagram.

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How B2B influencer marketing will grow your brand

Sprout Social

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 113
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Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches. Expanded reach: People follow people rather than companies.

Examples 139
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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Clothing company Rawson used this format to better understand customer preferences. This will help you connect your efforts back to business goals, and prove ROI. This also goes for sharing news about your company from other websites and media outlets. Instagram stories are a powerful feature to use to engage with your audience.

Instagram 122
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Brand awareness: What it is and strategies to improve it

Sprout Social

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 127
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. It’s the preferred direct marketing tactic for low cost and high ROI. This has opened up new possibilities for brands looking to harness the power of social media advertising. Guest post by Brandon Brown. Image Source: eMarketer.

B2B 215