Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

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Feed Feedly B2B Instagram 100

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 121

Strategy Brands Content UGC 121

Likeable

MARCH 31, 2021

Brands (and people!) About half ( 51 percent ) of brands utilize social listening in any capacity. However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. How Can Social Listening Help Your Brand? Brand Health & Customer Insights.

Strategy 106

Strategy Brands Influencer Analysis 106

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The brand is a beloved global phenomenon. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. However, when it comes to branding, the opposite may be true. Consumers value personal, truthful conversation from companies. It sounds weird, eh?

Brands 196

Brands Fashion B2B Communities 196

Buffer Social

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brands 76

Brands How To Instagram Consultant 76

agora pulse

SEPTEMBER 18, 2019

It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. 74% of consumers refer to social media when they make their purchase decisions. That fact drives most brands crazy because they have no control over this aspect.

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UGC Brands Content How To 89

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

B2B 155

B2B Sentiment Analysis Reputation 155

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? million Twitter followers –– 30 times more than his company!

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. As you get better at monitoring, you’ll need customization options.

Industry 52

Industry News Google Brands 52

Sprout Social

AUGUST 8, 2023

If your brand is on TikTok, you’re probably aiming to create your own viral moment. This is often used in reference to Google and the web pages that appear in search results. User interactions User interactions refer to the actions each user has taken on videos they’ve already watched. Let’s get started.

SEO 92

SEO How To Hashtag Engineering 92

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. What is hashtagging?

Hashtag 119

Hashtag How To Guidelines Telecommunications 119

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram commerce refers to just the buying and selling over Instagram. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. What is Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. It’s the same thing with brands.

Engagement 156

Engagement Social Media How To Hubspot 156

Keyhole.co

OCTOBER 13, 2023

Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. Even so, it allows companies to explore new areas of talent. What is social media recruiting?

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Jon Loomer

MARCH 24, 2016

And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. Who cares if engagement is dropping due to bad brand content? The death of blogging.

Brands 113

Brands Instagram Engagement Activities 113

Sprout Social

OCTOBER 19, 2022

Think of content as the connection point between brands and consumers. Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. They’re everywhere.

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Campaign Content How To Influencer 103

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

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Examples Campaign Tips UGC 141

Sprout Social

MARCH 30, 2020

Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. This means referring to yourself or your company in the first-person (“I” or “We”) and your reader in the second-person (“You”). Think about it.

Content 139

Content Case Study Sample Samples 139

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Ten Great Brand Monitoring Tools.

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Tools B2B Sentiment Notification 116

Sprout Social

MAY 24, 2022

They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. Social messaging plays a pivotal role in customer care and brand reputation. Social messaging] will continue to grow as the number one way for brands to communicate to customers.

Social Media 128

Social Media Marketing Social Media Management Issues 128

Socialmedia.biz

NOVEMBER 3, 2020

Not to mention, the number on your Instagram that follows ultimately doesn’t mean much if it doesn’t reflect an active user that makes transactions, visits your landing pages, and campaigns for your brands with friends and followers. If your company name is longer, shorten it to one that your customers would know.

Instagram 118

Instagram Hashtag UGC Social Networking 118

Hootsuite

SEPTEMBER 27, 2023

Save time and look professional while promoting your brand in style. In that time, creators, artists, and media companies have earned more than $50 billion from their YouTube content. This program allows you to use YouTube Shopping to promote products from other brands in your Shorts and earn a commission.

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Later

SEPTEMBER 15, 2020

Working with brands as an influencer isn’t always easy — especially in light of the impact of COVID-19 on influencer marketing. In this complete guide, we’ll be covering everything you need to know to successfully work with brands, as well as our top tips for landing your perfect paid partnership: Table of Contents .

Brands 57

Brands Influencer Collaboration Instagram 57

Hootsuite

MAY 18, 2023

Short-form video refers to video content that is between five seconds and ninety seconds long. Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. What is short-form video?

Video 112

Video HootSuite How To UGC 112

Buffer Social

JUNE 8, 2022

This is especially the case for UK-based gifting company Letterbox Gifts. Instagram is one of their key channels for building brand awareness and driving sales around gifting occasions. One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays.

Case Study 70

Case Study Campaign Social Media Study 70

Keyhole.co

AUGUST 8, 2023

Look at your favorite brands and analyze what you like so much about their branding. If you are a business owner whose goal is to generate more sales, your key performance indicators may look a little different than someone just growing their personal brand. 3 Branding Branding is a huge part of a company’s success.

Instagram 52

Instagram How To Hashtag Analysis 52

Keyhole.co

FEBRUARY 14, 2024

Refer to the charts below for some interesting data points. In terms of brand engagement: Verizon got most mentions Duolingo got most likes Mountain Dew got most video views Draft King sparked the most conversation Top Brand Ads on Super Bowl That You Must Know Did you know brands paid a hefty 7 million dollars for just 30 seconds of fame?

Eventful 52

Eventful Advertising Social Media Features 52

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more.

UGC 60

UGC Brands Content Instagram 60

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. A/B testing can benefit a company immensely from even a simple neural network. Feature #4: Contact management.

Features 169

Features Marketing Statistics Template 169

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? Reynolds wrap has been a staple in American kitchens since 1947, but the brand wanted to position itself as more than a tinfoil company. Who knew a tinfoil brand could become so popular? The Concept.

Campaign 40

Campaign Instagram Brands Delicious 40

Social Media Strategies Summit

FEBRUARY 27, 2020

Despite this compelling number, brands have been a bit slow to embrace video as a medium. In 2020, consider making Instagram Stories a greater part of your strategy, or test out TikTok to see if it’s a fit for your product or brand. #2 Video has been a trend for years now, and there is no denying its importance. A whopping 47% of U.S.

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Trends Social Media Instagram Platform 182

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Omsom, a company that creates pantry shortcuts for specific Asian dishes, is regularly tagged in consumer reviews and photos of people’s home cooked meals.

Research 143

Research Social Media Airlines Marketing 143

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Communications professionals are increasingly involved with managing brand and corporate identity. It’s never been more important for brands and leadership to be transparent.

Strategy 85

Strategy How To Training ROI 85

Mindjumpers

JULY 6, 2012

Obviously, this also brought along changes for brand pages, such as having to adjust to the new Timeline design by creating new profile pictures, cover photos, tab images etc. In a previous post on our blog , we have listed some of the important guidelines for brands to follow in this regard. Read more about it here.

Features 220

Features Policies Mobile Module 220

Buffer Social

JULY 26, 2023

We've always been a company unafraid to experiment with different work styles. How we set up Build Week this year Two weeks before Build Week, Bufferoos across the company submitted their ideas for Build Week projects. It’s Buffer’s annual Build Week. Why did we do this? Coming soon. Available in beta.

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Project Astroturfing Team Communities 74