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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Twitter Influential Steven DiMartino.

Analytics 164
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The Art And Innovation Of Listening

Twist Image

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. The sheer volume of regular people reviewing and critiquing brands is the other reason why a cohesive software package may be needed. It's big business and these services are pulling in the big bucks.

Radian6 102
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Tracking how often your company and/or its products are mentioned on the social Web is a best practice, of course. But without also paying attention to how often your competitors are referenced, it’s difficult to determine whether the chatter about your brand is significant. Share of Voice. Search Volume.

Metrics 159
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Gatorade's Social Media Command Center | Justin Levy

Justin Levy

Imagine if you could have your own Situation Room to monitor everything going on online around you and/or your company. Check out this YouTube video to begin drooling, er, I mean, to begin your tour: If your company is fusing together multiple sources of social data, are you doing anything unique similar to Gatorade?

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List of 3rd Party Social Media Tools #Blab #socialmedia

Laurel Papworth

Use the Feedly plugin for other people’s channels e.g Instructions: feedly in sproutsocial. Useful for large companies with large followings. Not recommended with small personal brands. Salesforce Marketing Cloud (Radian6) for CRM integration. Top 100 blogs for your industry. THEIR blog. Scheduling.

List 40
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5 Social Media Tools for PR Professionals

Proactive Report

And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. A branded, interactive video player that gives you analytics. Networks, cable companies, marketers and technology firms are getting quite serious about online-video distribution. View more presentations from Sally Falkow.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? Hope that helps!