Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company description.

LinkedIn 104

LinkedIn Company Tips RSS 104

Buffer Social

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brands 76

Brands How To Instagram Consultant 76

Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. A social media advocacy strategy turns your biggest fans into brand advocates. A brand advocate is someone who loves your brand so much that they choose to voluntarily promote your products or services on their own social media channels.

Social Media 122

Social Media UGC How To HootSuite 122

Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . UGC is a great way to humanize your brand. 1: Knix’s Community-building Campaign.

Campaign 91

Campaign Social Media Brands Apparel 91

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. The great news for small businesses is that the data shows readers actually like brand emails!  An

Small Business 94

Small Business Newsletter Marketing Survey 94

Ignite Social Media

JULY 7, 2021

The value of this trend was quickly snatched up by organizations and companies for their own purposes. Sadly, by the time brands jumped on this social media trend it was largely a vanity trick. Every Friday, tag a user you think is worth a follow to help create community and build networks on Twitter. Social media trends come and go.

Trends 180

Trends Social Media Feed Feedly 180

Hootsuite

MAY 31, 2023

Try using prompts like: Create a three-month social media strategy for an organic snack company. The company is active on Twitter, Facebook, TikTok, and Instagram. Develop a content plan to increase followers for [DESCRIBE BRAND] on Twitter. What metrics should we track to measure social media success? How often should we post?

Social Media 140

Social Media HootSuite How To URL 140

Convince & Convert

APRIL 20, 2016

While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out. Armed with this data, marketers are able to create brand content that fits seamlessly with what their target communities are already producing and engaging with. Get our Definitive email newsletter.

Feed 60

Feed Feedly Instagram How To 60

agora pulse

SEPTEMBER 11, 2019

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. Unlike branded posts and advertisements, influencers produce content that delivers their sponsors’ messages in a less invasive way. In many cases, you don’t have to look far to locate the best influencers for your brand.

Influencer 109

Influencer Instagram Brands How To 109

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Both are clearly damaging to your brand.

Social Media 206

Social Media Brands RSS Publishing 206

Ignite Social Media

MAY 6, 2021

We will work through how LinkedIn has changed, what we still see happening in this platform that shouldn’t be, learn more about their new marketing features and opportunities, and understand how users interact on LinkedIn and what that means for brands. Do any of them seem appealing for you to try out yourself or for your brand?

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sherrilynne Starkie

AUGUST 22, 2018

If it’s adopted, the feature will boost organic reach and engagement levels for brands. In an interview with CNN he said, “We have not figured this out, but I do think it would be dangerous for a company like ours… to be arbiters of truth.” Brands will follow the money. Instagram tests Recommended Post in Feed.

News 150

News LinkedIn Instagram Upcoming 150

Later

JULY 29, 2021

Vancouver-based lifestyle brand Herschel Supply is a pioneer when it comes to good social strategy. With over 1M followers on Instagram alone, the design-driven accessories brand has successfully built a cult following with international appeal. We are definitely a lifestyle brand. View this post on Instagram.

Brands 66

Brands Travel Instagram Curation 66

Buffer Social

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Ignite Social Media

MAY 19, 2021

Recently TechCrunch reported that Clubhouse closed a funding round that values the company at an astonishing $4 billion, which is three times higher than its valuation in January. We even streamed the launch of our influencer marketing company live on Meerkat at SXSW in 2015. It all felt very cutting-edge.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

Curation 141

Curation Data Content UGC 141

Later

SEPTEMBER 9, 2020

Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . In a sense, Shoploop is the perfect platform for brand-influencer partnerships — it’s essentially a giant feed of product tutorials and recommendations from creators.

Influencer 56

Influencer Platform Video Brands 56

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. And employees want to post about their companies.

Buy 93

Buy Curation Statistics Survey 93

Ignite Social Media

DECEMBER 11, 2018

Now that all the turkeys have been carved and the Black Friday shopping has ended, brands and marketers are in their final Q4 push and are preparing for 2019. When users see a video from a brand they follow, they can see highlighted products by tapping the video. . Subscribe to our bi-weekly newsletter, Social You Should Know, below.

Social Media 122

Social Media Posterous Feed Feedly 122

Ignite Social Media

MARCH 16, 2021

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. However, all that seems set to change, as the company has announced a series of changes to the platform that are worth keeping an eye on. Twitter’s New Features.

Features 171

Features Twitter Strategy Newsletter 171

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. This is the same strategy used by brands such as REI , Birchbox , and Fedex. So how does each of the social media algorithms work? Facebook algorithm.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

APRIL 18, 2017

When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. If your favorite company publishes a blog post and you share it every time, then could you not automatically share that? Why You Should Consider Social Media Automation.

Social Media 102

Social Media Brands Startup RSS 102

agora pulse

SEPTEMBER 18, 2019

It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. That fact drives most brands crazy because they have no control over this aspect. People love when brands share UGC. But is UGC worth all the effort?

UGC 89

UGC Brands Content How To 89

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels.

Brands 185

Brands Software Guidelines Travel 185

Sprout Social

SEPTEMBER 6, 2023

A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page.

LinkedIn 114

LinkedIn How To Collaboration URL 114

Ignite Social Media

FEBRUARY 25, 2020

As brand marketers on social media, we typically play by the “rules” of whichever platform on which we’re looking to distribute our message, with the rules in this case being the algorithm, updates being rolled out, and new ad units the platforms want us to put money behind. Longform Video Content. Facebook Stories.

Facebook 145

Facebook Real Estate Notification Advertising 145

Keyhole.co

FEBRUARY 9, 2024

Facebook marketing creates awareness and promotes a company or individual via the platform. Companies often overlook the potential of the free promotional tools Facebook has. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy.

Strategy 52

Strategy Facebook Marketing Groups 52

Buffer Social

OCTOBER 6, 2022

Katelyn is an entrepreneur and creator who’s built several companies and agencies and even sold one successfully. She’s currently working as the CEO and Lead Trainer at Customer Camp , a company dedicated to helping its clients better understand buyer psychology. What do you think about personal branding in general?

Newsletter 65

Newsletter Research LinkedIn Buy 65

Likeable

JANUARY 26, 2021

The absence of community guidelines and moderation tools in the app as it currently exists could rouse brand safety concerns. While we can’t predict how vital Clubhouse will be when it exits beta, your team should reserve a brand handle if you’re able to obtain an invite, just to be safe. How Your Brand Can Activate. Networking.

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SMS Influencer Guidelines Upcoming 130

Later

MARCH 11, 2020

But what does this mean for brands on LinkedIn? We’re covering the all-important details and must-have strategies to keep you ahead of the curve: LinkedIn Stories: What Is It and How Can Brands Use It? So what does this mean for brands? . LinkedIn Stories Strategy #4: Share Brand Announcements and Product News.

LinkedIn 111

LinkedIn How To Feed Feedly 111

Ignite Social Media

MAY 21, 2020

LinkedIn officially announced polls are one of it’s latest features and we see this as a great way for brands to tap into their audience. If you rely on colors to really identify your brand this would be a great opportunity for someone to see in the feed a color and think of your brand. LinkedIn Polls.

B2B 113

B2B LinkedIn Features Marketing 113

Buffer Social

MAY 25, 2023

Josh earned his founder title with Referral Rock , a software company that eases the process of collecting referrals. But he also hosts two podcasts, writes a newsletter, and tweets to more than 17,000 followers on Twitter. ” He shared an example of a project for his company Referral Rock to revamp its homepage.

Social Media 83

Social Media Content Newsletter How To 83

Ignite Social Media

JANUARY 19, 2021

Live events provide a way for your followers to interact with your brand on a personal level and allow you to reach a larger number of people. Create a branded hashtag. Integrate visual aids that are unique and on-brand. Encourage them to become brand advocates by giving them all access to your events. Facebook Live.

Eventful 205

Eventful Social Media Notification LinkedIn 205

Hootsuite

AUGUST 22, 2022

LinkedIn hashtags are the best way to put up your bat signal and get noticed for your content, whether your goal is to build a personal network, gain followers for your company page , or recruit talent. Ensure it fits your brand and content strategy and makes sense for you to post. Add hashtags to your LinkedIn company page.

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Hashtag LinkedIn HootSuite Social Media Management 92

Sprout Social

OCTOBER 19, 2022

Think of content as the connection point between brands and consumers. Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. They’re everywhere.

Campaign 105

Campaign Content How To Influencer 105

agora pulse

JANUARY 6, 2021

Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary. Once you’ve handled all the urgent tasks on your list, set aside some time to do creative work: Write captions or edit brand assets for the next week’s posts. Monitor Hashtags. Review Scheduled Content or Publish Live Posts.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Likeable

MARCH 23, 2021

Representatives from the company were quick to note that this was indeed a mistake, and a small test group had accidentally been made much larger. Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed.

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Instagram Metrics Influencer Campaign 91