Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

LinkedIn 113

LinkedIn How To Collaboration URL 113

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Four out of five LinkedIn members drive business decisions. Four out of five LinkedIn members drive business decisions.

Groups 129

Groups Groups LinkedIn Microsoft 129

Visually SM

JULY 31, 2020

How can I implement a video strategy for my brand? In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. People follow brands on social media because they identify with the brand’s values, but also to see new products and offers.

Social Media 246

Social Media Video Company Content 246

Ignite Social Media

OCTOBER 16, 2023

Creating standout social media content can be a challenge, but looking at what other brands are doing well can provide some valuable inspiration. In their most recent video, social media experts Taylor and Sara from Ignite Social Media shared five examples of branded social content they loved and why those posts worked so effectively.

Brands 101

Brands Content Embedding Meeting 101

Buffer Social

AUGUST 23, 2018

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. LinkedIn is only just getting started!

LinkedIn 104

LinkedIn Company Tips RSS 104

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 117

B2B Influencer Brands Marketing 117

Buffer Social

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.    But, after nabbing my dream role at Buffer , my goals on LinkedIn shifted. It just might. That depends on which plan you go for.

LinkedIn 88

LinkedIn Review Badge Analytics 88

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

LinkedIn 141

LinkedIn Tips Marketing B2B 141

Oktopost

JUNE 19, 2020

Of those active on social media, 70% use only LinkedIn. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels.

Company 125

Company B2B Loyalty Survey 125

Later

MARCH 11, 2020

It’s official: LinkedIn Stories is coming! LinkedIn is following in the footsteps of Snapchat, Instagram, and Facebook by bringing a professional twist to the 24-hour stories format we all know and love. . But what does this mean for brands on LinkedIn? So what does this mean for brands? .

LinkedIn 111

LinkedIn How To Feed Feedly 111

Hootsuite

AUGUST 22, 2022

That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Over 830 million users search and apply for jobs, join groups, and share business news on LinkedIn. Adding relevant hashtags to your LinkedIn posts helps people find you and drives those connections.

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Leverage LinkedIn.

B2B 217

B2B Brands LinkedIn Influencer 217

Later

JUNE 28, 2021

For a long time, LinkedIn was considered a job search engine. LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. Ready to put your LinkedIn business plan into action? We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing?

B2B 88

B2B LinkedIn Marketing How To 88

Oktopost

APRIL 30, 2020

LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events. For many businesses, LinkedIn is the busiest hub of activity involving people they most want to reach. How can LinkedIn Events help you connect with them? What are LinkedIn Events?

Eventful 130

Eventful LinkedIn B2B Microsoft 130

Ignite Social Media

MAY 22, 2019

LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. LinkedIn Live. As with other forms of live video, LinkedIn Live allows broadcasters to share videos with their network in real time.

LinkedIn 143

LinkedIn Engagement Case Study Sentiment 143

Later

JUNE 7, 2021

A solid LinkedIn content strategy can help you connect with potential job candidates, investors, and industry-thought-leaders. Knowing what to post on LinkedIn. To create a LinkedIn content strategy that really works for your business, you’ll first need to outline your content marketing goals: Step #1: Outline Your Marketing Goals .

LinkedIn 92

LinkedIn Strategy Content How To 92

Later

AUGUST 24, 2021

Knowing the best time to post on LinkedIn can help you reach your audience when they’re most active and engaged (read: more likely to comment on and share your posts!). But how do you know when the best time to post on LinkedIn actually is? How Do I Find My Best Time to Post on LinkedIn? And the best part? Sign up now!

LinkedIn 99

LinkedIn Analytics Publishing Notification 99

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Today’s B2B buyers trust people, not brands. Don’t get me wrong. Choosing the Right Platform.

LinkedIn 139

LinkedIn B2B Social Media Management Metrics 139

Ignite Social Media

MAY 4, 2020

Recently, LinkedIn and Twitter were the latest to announce the launch of a stories format on their channels. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature.

Social Media 121

Social Media Brands Content Real Estate 121

Buffer Social

DECEMBER 9, 2021

Corporations like Apple, Nike, and Starbucks are known for their solid, instantly recognizable brands that are woven through everything they do. While the same can be said for many smaller businesses, building a brand from the ground up can feel daunting for entrepreneurs, especially if you’ve never done it before.

Company 84

Company Brands Apple Small Business 84

Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. Because, let’s be honest: unless you’re an e-commerce company, generating leads and sales from within Instagram’s platform is challenging.

Examples 166

Examples Instagram Brands Transportation 166

Later

NOVEMBER 5, 2020

For brands, businesses, and entrepreneurs, LinkedIn is a powerful platform for reaching professional audiences. And thanks to several engaging new LinkedIn features , it’s never been easier to build a thriving community on the app. If you’re less familiar with LinkedIn, you’d be forgiven for thinking it’s a glorified job board.

LinkedIn 76

LinkedIn How To Hashtag Real Estate 76

Ignite Social Media

MAY 21, 2020

LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. LinkedIn’s New Features. LinkedIn polls Link header options Page updates. LinkedIn Polls. Source: LinkedIn. LinkedIn Page Updates. Link Header Options.

B2B 113

B2B LinkedIn Features Marketing 113

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Choosing the alternative to LinkedIn Elevate. Today’s B2B buyers trust people, not brands.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

B2B 151

B2B LinkedIn Facebook Statistics 151

Hootsuite

MAY 29, 2020

As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Oktopost

SEPTEMBER 28, 2020

LinkedIn has exploded. One of the biggest challenges for buyers and brands alike is learning how to filter through the noise across the network. For instance, audiences are skeptical of brand messaging that is not relevant, personalized or authentic. Users on the platform are bombarded daily with content.

LinkedIn 108

LinkedIn B2B How To Metrics 108

Social Media Strategies Summit

AUGUST 15, 2023

Carrie is active on LinkedIn , posting on average at least a couple of times a week. We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Check her out on LinkedIn.

Marketing 240

Marketing Education Forums LinkedIn 240

Buffer Social

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

agora pulse

MARCH 12, 2019

As more people use video on LinkedIn , you need to work harder to get your video to stand out. I’ve collated some top tools for LinkedIn video that will put a shine on your videos and help them get noticed. LinkedIn Video: Creation Tools. You can add your logo and branding, edit out mistakes, and enhance your video.

LinkedIn 156

LinkedIn Video Tools Apple 156

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. In short, yes.

Organization 102

Organization LinkedIn Strategy Social Media 102

Keyhole.co

JUNE 13, 2023

Though LinkedIn is a paradise for job seekers, this is also the go-to platform for B2B brands from the beginning. The professional setting of LinkedIn is great for cutting through the fluff and being direct with your audience. No wonder why more than 90% of marketers are active on LinkedIn to boost brand awareness and win leads.

LinkedIn 52

LinkedIn Analytics Metrics Industry 52

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

LinkedIn 94

LinkedIn How To Real Estate Advertising 94

Oktopost

MARCH 1, 2021

Well, consider today your lucky day because Spotler UK ‘s Senior Marketing Executive, Richard Wall, joined me on a social media workshop to explain everything you need to know so far about the Clubhouse app and what’s in it for B2B Brands in this quick on-demand conversation. What’s in it for B2B Brands? Brand Building.

B2B 118

B2B Brands Conference LinkedIn 118

Sprout Social

NOVEMBER 28, 2022

In a recent LinkedIn poll , 52% of respondents said they used Stories to share other content, links and engage with their audience. Clothing company Rawson used this format to better understand customer preferences. This also goes for sharing news about your company from other websites and media outlets.

Instagram 125

Instagram Engagement Brands Avatar 125

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

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Twitter B2B LinkedIn Brand Monitoring 228