Webbiquity SMM

FEBRUARY 2, 2015

Therefore, fake followers only serve to hurt brands in the long run. Examples : #TweetFromTheSeat by Charmin (the toilet paper company) and #SFBatKid (remember Miles, the 5-year-old kid who had cancer and wanted to become a superhero for a day? Brands should also be using trending hashtags. Overselling. Not measuring results.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

DECEMBER 22, 2015

For instance, let’s say a property development company is trying to fill up flats in a new seaside unit. You may have plenty of products on your website, but you also might have last years designs in inventory or even brand new designs that haven’t hit your website just yet. Not a problem. Feature videos can also be easily rebranded.

Advertising 100

Advertising Features Facebook URL 100

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Create video emails? DialogFeed. ** 5 Stars. twebevent.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MAY 31, 2022

Optimize Your Company Page. With over 55 million businesses competing for the attention of 720+ million users on LinkedIn, it’s vital to design a captivating LinkedIn company page that cuts through the clutter and connects with your ideal customers. For the profile image, use a clean-and-simple company logo. Where are you based?

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

MARCH 13, 2018

From the business side, long gone are the days when Facebook was looked at as only suitable for brands, bands, and bars. B2B companies of all types, including IT and medtech firms, have embraced Facebook. Even defense contractor Lockheed Martin has a Facebook page. Square video is predicted to grow in popularity. USA Today ).

Facebook 141

Facebook Hubspot Statistics B2B 141

Webbiquity SMM

AUGUST 2, 2019

When you’re working in a B2B environment, it’s important to establish a great reputation, both for yourself and your brand. Image credit: 3D Animation Production Company on Pixabay. Your business page is essentially your company’s home page on LinkedIn. Encourage your employees to be brand advocates on LinkedIn as well.

LinkedIn 121

LinkedIn How To B2B Reputation 121

Webbiquity SMM

JULY 22, 2014

What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat. Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. This shift has led to today’s emphasis on “social” PR. Social PR Strategies and Tactics. The world has changed. ” Guides to the Evolution of PR.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

MARCH 21, 2012

And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. So how can companies most successfully use LinkedIn to generate more leads and sales?

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

NOVEMBER 16, 2018

It may feel as though there is some sort of hidden strategy that enables some people or brands to generate more engagement than you so. Humanize your Brand through Emoticons. – Humanize your brand and increase engagement by thanking people for following. Humanize your Brand through Emoticons.

Engagement 147

Engagement Social Media Survey Hashtag 147

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. Why should brands bother with Twitter? This table says why by Social Media Today.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

DECEMBER 27, 2011

61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. While having a presence on Facebook is no longer an “if” question for most companies, many “how” questions remain. How can I design my company’s Facebook page for maximum impact?

Tools 195

Tools Tips Facebook Real Estate 195

Webbiquity SMM

MARCH 29, 2016

If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. But at the very least, make sure you respond to anyone with comments or questions directed at you and/or your brand ( except trolls ). Image credit: BundlePost.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

FEBRUARY 11, 2013

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions.” How the New Twitter Search Will Change the Way Brands Tweet by Ignite Social Media.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. The Right Way to Build Brand(s) via Twitter by iMedia Connection. Twitter Just Announced Brand Pages and a Redesign – What are all the details and why does it look like Facebook? More than 80% of U.S. by iMedia Connection.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? But while a company blog should carry over certain key branding elements (e.g.,

WordPress 185

WordPress Hubspot URL Widget 185

Webbiquity SMM

OCTOBER 23, 2012

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. 10 Ways to Build Your Twitter Following Like Big Brands Do by iMedia Connection. ” WTF?

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

JULY 7, 2014

For job seekers, it’s a portal into new opportunities, connections and references,” Scott Gillum offers half a dozen tips for job seekers to make the most of the platform, including keeping your past up to date: “Companies go out of business or are acquired all the time. Want more followers for your company page?

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

DECEMBER 17, 2013

Other noteworthy content marketing tips and guides from her blog include: • 3 Steps to Maximize Content Marketing Resources. • Visual Content: How to Re-imagine Your Brand. • 21 Social Media & Content Marketing Tips Tailored For Small Businesses. .” 5 Reasons to Consider Flipboard for Your Content Strategy by iMediaConnection.

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

SEPTEMBER 22, 2015

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. Which are most worth investigating and investing in?

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

SEPTEMBER 19, 2012

Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. How can brands most successfully drive fan engagement? So what are the best tactics for marketing and advertising on Facebook?

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

JANUARY 10, 2011

3 reasons your brand doesn’t have more Facebook fans by iMedia Connection. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. As more brands jump on the Facebook bandwagon, it’s getting more challenging to stand out from the pack. Branding & Engagement, pt.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

APRIL 23, 2013

Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” Seeking Marketing Alpha by Propel Growth Blog. ’ Yawn. The most revenue?

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. Among them: asking questions, getting answers, building your brand, and driving targeted traffic to your website. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

OCTOBER 8, 2013

500 companies use at least one major social media platform. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. ” phase.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

MARCH 3, 2015

How can brands and individuals make their tweets stand out? Lauren Kaye shares a handful of helpful Twitter engagement tips in this short but smart post, among them engaging like eBay (“As the company with the highest engagement score, eBay’s Twitter feed should be the glowing example for social strategies. Dr. William J.

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. ” — 2018 Trends: B2B Marketing , Edelman. . ” — B2B Marketing Trends for 2018 , Act-On Blog.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Measure social contennt performance, and monitor social media brand mentions. ” — Anders Orsander.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

FEBRUARY 21, 2017

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. It caters to individuals as well as enterprises who have content marketing in their branding strategy.” — GetApp. Fortunately, content marketers don’t have to do it all themselves. 9) RebelMouse.

Curation 214

Curation Tools Curata Flipboard 214

Webbiquity SMM

AUGUST 25, 2020

” For brands, social media marketing is clearly critical. Companies do social media marketing for a number of purposes: to expand brand awareness, engage with customers and prospects, and to build relationships with influencers. Brands want to post content that engages and converts their target audience effectively.

Types 176

Types Social Media Content Hashtag 176

Webbiquity SMM

DECEMBER 10, 2019

Yet too many marketers and brands go about social media marketing the wrong way. They assign it to junior employees, not understanding the brand impact. Without a solid strategy and, it’s difficult to grow your brand following, generate engagement, or accomplish other objectives on social media. Increase brand awareness.

Social Media 155

Social Media Marketing Influencer Survey 155

Webbiquity SMM

MARCH 6, 2012

iMedia Digital Showcase: The 10 best branded Facebook apps by iMedia Connection. iMedia Digital Showcase: The 10 best branded Facebook apps by iMedia Connection. Brian Carter identifies seven common mistakes made by businesses on Facebook and how to correct them. ” The solution? Using Facebook for B2B Marketing.

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

APRIL 8, 2014

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What can SMB marketers learn from the biggest brands on Facebook?

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Marty Weintraub – @aimclear.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 16, 2010

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Principles for B2B Sales by Better Closer.

Social Media 200

Social Media Tools Strategy Tips 200