Waxing UnLyrical

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. Be stronger.

Brands 183
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What Not to Do When Humanizing a Brand

Waxing UnLyrical

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. However, when it comes to branding, the opposite may be true. Consumers value personal, truthful conversation from companies. It sounds weird, eh?

Brands 196
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10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. A/B testing can benefit a company immensely from even a simple neural network. Feature #4: Contact management.

Features 169
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Monday Roundup: Attitude

Waxing UnLyrical

4 content creation tips for B2B software companies. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication. How has attitude impacted your brand strategy and success? Has your business attitude changed over the years?

B2B 187
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What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

#SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website. The Greensheet , where I earn my paycheck by day, participated in the competition as a medium-sized company.

Journal 175
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Monday Roundup: Attitude

Waxing UnLyrical

4 content creation tips for B2B software companies. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication. How has attitude impacted your brand strategy and success? Has your business attitude changed over the years?

B2B 100
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Tweet After Death: How to Use Social Media to Live Forever [Redux]

Waxing UnLyrical

Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Specializing in websites and other digital media content, RedShift lives to write and writes to brand. There’s even a TED talk about the digital Frankenstein that could live after us.