Sherrilynne Starkie

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Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

The new data regime in Europe undoubtedly will have an impact on how businesses like Klout and its parent company Lithium Technologies can conduct business. Active Status, Video Editing, Trending Topics and Smart Replies all support personal branding exercises with easy to use automation. Embed List. Instagram users get mute.

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Top Five: Finally some good news

Sherrilynne Starkie

If it’s adopted, the feature will boost organic reach and engagement levels for brands. In an interview with CNN he said, “We have not figured this out, but I do think it would be dangerous for a company like ours… to be arbiters of truth.” Brands will follow the money. Instagram tests Recommended Post in Feed.

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018. These build a following quickly.

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Measuring the impact of Facebook video content

Sherrilynne Starkie

In addition, nearly three-quarters of brand lift, a positive shift in awareness and perception, is gained within the first 10 seconds of a video. These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team. Facebook Launches Training and Certification Hub for Brands.

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Nine years of Twitter

Sherrilynne Starkie

When I decided to start a PR company on a small island in the Irish Sea, I knew that being in a remote location would make the Internet an essential part of the business. Hootsuite partners with hashtag aggregator Tagboard to help brands display tweets. Many of my clients first became aware of me via Twitter, so did my boss.

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Make the case for video content

Sherrilynne Starkie

In addition, nearly three-quarters of brand lift, a positive shift in awareness and perception, is gained within the first 10 seconds of a video. . These statistics are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content.

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