Harp Interactive

APRIL 27, 2010

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Nielsen reported that in January, U.S.

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Harp Interactive

OCTOBER 6, 2010

And, companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t. Thanks to their inherent viral features (such as activity feeds, friend invites, notifications etc), social networks provide the ideal platform for spreading the word about your campaign and your brand.

Types 317

Types Facebook Notification Survey 317

Harp Interactive

DECEMBER 1, 2009

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. These sites become popular because they use certain techniques that attract searchers who are typing in keywords associated with your brand.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

JANUARY 12, 2011

If you haven’t backed up those lists, you have lost not only your customers but also your brand ambassadors. Many companies in this space are called point solutions, or specialize in backing up an individual service. When Twitter goes down your follower list and the people you follow completely disappears.

Social Media 296

Social Media Resources RSS LinkedIn 296

Harp Interactive

SEPTEMBER 28, 2010

When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention! First, you need some information: Go to your companies’ Facebook “Insight&# s page. It takes a lot to cut through the clutter and stand out.

Facebook 408

Facebook Compete RSS Activities 408

Harp Interactive

NOVEMBER 2, 2010

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. Go ahead and synergize, you’ll see how quickly your brand fills up those search-engine-results-pages (SERP). is all news!

Press Release 219

Press Release Communities Badge Real Estate 219