Buzz Marketing for Technology

article thumbnail

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it.

Feed 264
article thumbnail

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return.

Brands 275
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Share this on Reddit. Share this on FriendFeed.

B2B 279
article thumbnail

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. PD: Let’s switch to big brands.

article thumbnail

Personalizing With Purpose

Buzz Marketing for Technology

Certainly, many ecommerce shops attempt to mimic Amazon’s highly successful interactions with returning customers (“You were interested in XYZ, so you may enjoy ABC,” etc.) — but most companies are not going far enough, allowing customers to slip through the cracks. Going for Cross Channel Optimization.

Insurance 206
article thumbnail

Social Media is better for the Consideration Phase

Buzz Marketing for Technology

Don’t think this next podcast is going to drive our awareness through the roof – it might – but the goal should be to feed those that are already in your long sales cycle with more good quality content on what your company can deliver. But these are long term goals and take many years of work.

article thumbnail

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. People appreciate when a company listens, and they don’t mind offers of assistance, especially when done in a helpful, friendly way. But its worth it if that question is so relevant to your brand.

B2B 206