Akamai Marketing

JULY 13, 2011

Conversely, we all have our own expectations about what a brand/company does with their social media profiles. Today, I’d like to invite you to share, what YOU expect and want to see from brands and companies using social media. Do you really follow brands just to get discounts and special offers?

Company 161

Company Social Media Brands Discount 161

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

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Review Company Klout Policies 142

Akamai Marketing

SEPTEMBER 13, 2011

Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Communities add value to brands and companies both in terms of valuation and in terms of increased sales. Creating a community of people who support your brand and its products takes time.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. 640 Million on Facebook.

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Lurker Klout Policies Consultant 203

Akamai Marketing

JULY 28, 2011

Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. Your brand advocates will be different from your competitors.

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Metrics Twitter Postrank Analytics 229

Akamai Marketing

JULY 6, 2011

Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. So, does it matter who follows you?

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

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Social Media Klout Policies Forums 188