yMarketingMatters

FEBRUARY 8, 2018

These updates will result in fewer public posts from pages and fewer videos in the News Feed” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. 6 Share events of Facebook. #Facebook News Feed Changes. Don't Panic. 2 Post less frequently. more below…]. #6 BONUS TIPS.

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Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. In this article, we’ll outline everything you need to know about developing and sharing your own brand values.

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Brands How To Authentication Exercises 129

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. The key is to inspire engagement.

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Instagram Engagement Brands Avatar 126

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

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Social Media Brands Content Real Estate 121

Sprout Social

SEPTEMBER 2, 2020

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Consider below why Instagram’s video platform is so brand-friendly. Instagram’s video formats are fair game for any brand. What makes Instagram video marketing so compelling? Short-form?

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Instagram Video Brands Compete 143

Later

JANUARY 27, 2021

In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The link in your Instagram bio is valuable real estate as you can use it to drive traffic to your website, product shopping pages, blog posts, events, and more. . The best part?

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Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave.

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Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

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Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

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Strategy Brands Content UGC 123

Sprout Social

MAY 16, 2016

Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. But it’s not just about creating great Facebook events. Name Your Event.

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Eventful Brands Facebook Hosting 75

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services.

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Ignite Social Media

MAY 6, 2021

We will work through how LinkedIn has changed, what we still see happening in this platform that shouldn’t be, learn more about their new marketing features and opportunities, and understand how users interact on LinkedIn and what that means for brands. Do any of them seem appealing for you to try out yourself or for your brand?

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LinkedIn Marketing Eventful Compete 202

Firebelly

FEBRUARY 22, 2012

Rumor has it Facebook will be rolling out Timeline for brand pages any day now. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Establish your timeline of events. Decide now which events you’d like to showcase as brand milestones.

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Real Estate Brands Facebook Eventful 242

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

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Instagram Brands Fashion Sports 155

Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event.

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Hosting Eventful Class Instagram 84

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services.

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Eventful Tips Training Authentication 90

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

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Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

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Feed Feedly B2B Instagram 100

Likeable

OCTOBER 14, 2020

That goes for individuals and brands alike, and really for anyone trying to make sense of COVID, Black Lives Matter protests, and a very polarized political landscape in which tremendous numbers of people believe our democracy faces existential threats. . Companies used to pause ads whenever a catastrophe happened. Indonesian Tsunami?

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Ignite Social Media

SEPTEMBER 9, 2019

Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions from brands on whether they should have one (or a few). However, the decision to create a brand Group shouldn’t be taken lightly. The post Should Your Brand Be Using Facebook Groups?

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Groups Groups Brands Facebook 107

Oktopost

MARCH 1, 2021

Well, consider today your lucky day because Spotler UK ‘s Senior Marketing Executive, Richard Wall, joined me on a social media workshop to explain everything you need to know so far about the Clubhouse app and what’s in it for B2B Brands in this quick on-demand conversation. What’s in it for B2B Brands? Brand Building.

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B2B Brands Conference LinkedIn 118

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understand which hashtags compliment your brand Prioritize relevancy over popularity to reach the people most interested in what you’re sharing.

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Hashtag Analytics LinkedIn Content 102

Convince & Convert

OCTOBER 9, 2017

” Well, what if I told you that 40 percent of the workforce in most average companies is made up of millennials ? You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. Hubspot Provides Value through Rich Content.

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B2B Instagram Brands Hubspot 158

Jon Loomer

DECEMBER 18, 2023

Meta ads are challenging for service companies that you only need at unexpected times. Brand Awareness This item includes several things within it. When I say you should prioritize brand awareness, I mean that this brand already has raving fans. The company has invested in their organic social channels. No problem.

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Construction Advertising Industry API 187

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. DoubleDutch Events.

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Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. Together, the companies have developed a dedicated TikTok channel that tries to capture the best of the app-viewing experience while catering to the OOH format. “By

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Social Media Content How To Hotels 109

Social Media Strategies Summit

OCTOBER 3, 2019

It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. The app’s parent company. How TikTok is Different. Stefan Heinrich, Director of U.S.

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Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. It can make or break a brand. One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans.

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Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

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Twitter B2B LinkedIn Brand Monitoring 228

Likeable

MARCH 31, 2021

Brands (and people!) About half ( 51 percent ) of brands utilize social listening in any capacity. However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. How Can Social Listening Help Your Brand? Brand Health & Customer Insights.

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Strategy Brands Influencer Analysis 106

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

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Brands Survey Microsoft Issues 119

Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . UGC is a great way to humanize your brand. 1: Knix’s Community-building Campaign.

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Campaign Social Media Brands Apparel 91

Buffer Social

NOVEMBER 22, 2021

As a branding designer, most people assume I’m against companies using design templates. In fact, you shouldn’t invest in premium, custom marketing assets before you have enough cash, and before you’ve solidified your business strategy and truly defined your brand. Several blocks of text for an event ?

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Template Templates Brands How To 80

Ari Herzog

MARCH 12, 2012

Clicking the link, I learned about sponsored stories and how companies and brands can choose to pay select Facebook users for the privilege of sharing that brand page with their friends. When a friend engages with a Page (such as RSVPing to a Page’s event or voting on a Page’s question).

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Keyhole.co

MARCH 24, 2024

The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. The brand also talks about offbeat places around the world and what makes them unique. The brand also posts influencer content and shares UGC on TikTok.

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Communities Social Media Strategy UGC 59

Sprout Social

AUGUST 14, 2018

If you want your brand story to be a best-seller, you’ve got a better chance of finding your audience with Facebook. The question is, how do brands take advantage of these new media moments? Why Do Brands Use Facebook Stories? People don’t trust companies these days. Better Connections.

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Brands Facebook Upcoming Real Estate 91

Sprout Social

NOVEMBER 8, 2021

Share company announcements. Another great way to use your Stories Highlights is to store company announcements. It’s helpful to have these accessible well after the initial announcement so new customers can see all of the milestones your company has hit. Promote events. Popular options might be: Behind-the-scenes.

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