Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Cymfony is now part of WPP's Kantar Media. Converseon Still doing what they do.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Bill Hartzer

DECEMBER 27, 2010

Gleanster benchmarks best practices based on the experiences of thousands of top-performing companies. The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. Gleanster is a new breed of IT market research.

Research 113

Research Report Cymfony Social Media 113

Diva Marketing Blog

FEBRUARY 23, 2009

.  We are the only organization with a complete view of the media and marketing ecosystem as we have 400+ corporate members who represent each of the key stakeholder groups:  advertisers, media companies, media agencies, creative agencies, research organizations, and academics.

Research 40

Research Social Media Cymfony Sample 40

Buzz Marketing for Technology

FEBRUARY 9, 2011

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. A good DIY choice for small brands looking for a no cost option. Great for small brands and the do it yourselfer social strategists.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Buzz Marketing for Technology

JUNE 27, 2008

Big companies like IBM and Juniper Systems are developing telecommuting platforms for government. Every company I have worked at did it backwards. Then there is the other side where the company fosters a community of loyalists that espouse their virtues(Macolm Gladwell’s connectors, mavens, and salesmen).

Cymfony 113

Cymfony Badge Skills Comments 113