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How B2B influencer marketing will grow your brand

Sprout Social

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 113
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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

B2B 227
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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. Be stronger.

Brands 183
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If Your Agency Is Not Consulting, Then What Is It Doing?

Twist Image

For marketing agencies to survive, they must start looking more like the consultants. There is a large push from brands to develop in-house marketing capabilities. There is no doubt that agencies are faced with mass consolidation, as the major holding companies need to feed their engines of growth (look now further than us.

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I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It

Buffer Social

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brands 76
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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Josie is a higher education digital leadership consultant who spent 12 years working on college campuses before branching out independently. Ryan is a brand marketing expert with over two decades of higher education experience. Bart is the president and founder of Caylor Solutions, a higher education-focused marketing consultancy.

Marketing 244
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7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

” Well, what if I told you that 40 percent of the workforce in most average companies is made up of millennials ? You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. Hubspot Provides Value through Rich Content.

B2B 158