article thumbnail

Things to Do When Establishing a Company Brand

The Realtime Report

Establishing a Company Brand. Determining your company’s brand isn’t a walk in the park. After all, everything depends on the chosen brand, and your marketing strategies or product labels will depend on which brand you wish to project. Research Other Brands. Let the Brand Shine.

Company 91
article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Guest post by Ron Stefanski. Image credit: HubSpot.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Competing with Free

Direct Marketing Observations

I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement. How do other companies compete when Nike, Gatorade and AE give stuff away for free? So how do you compete?

Compete 162
article thumbnail

Content Strategy Tips from Top B2B Brands

Writtent Blog

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. With a sports theme, of course.

B2B 93
article thumbnail

Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

People praising a product or brand through ratings and reviews increases its credibility and authority. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Having an expert talk positively about your product can improve trust and enhance brand credibility.

comScore 299
article thumbnail

How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 126
article thumbnail

How My E-commerce Company Has Used Personalization to Build an Email Marketing Channel With a 55 Percent Open Rate

Buffer Social

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. For the most engaged, we look for ways to reward them.

Company 82