yMarketingMatters

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Outsourcing Social Media Management

yMarketingMatters

I sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. The assumption is that your company’s social media activities are an extension of your company and that it needs to be “authentic” (i.e. coming from you). Joe the consultant.

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile use is disrupting the way people engage with brands. Surveys from Salesforce , V12data and Adestra : 68% of companies have integrated mobile marketing into their overall strategy. MicKinsey & Company ). Almost 50% of consumers in the US make direct purchases after receiving an SMS branded text.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Building a community of disinterested, unrelated followers is ultimately useless.

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Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. News networks (like @AP and @CNN ) will post breaking news announcements, companies may hold giveaways, celebrities post announcements on what they’re working on and everyone has conversations!

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Twitter Basics – How To Get Started On Twitter

yMarketingMatters

On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. News networks (like @AP and @CNN) will post breaking news announcements, companies may hold giveaways, celebrities post announcements on what they’re working on and everyone has conversations.

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Claim a Vanity URL for Your Social Media Profiles

yMarketingMatters

Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business. So the URL for my Facebook Page is now [link].

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Social Media Updates: November

yMarketingMatters

Two New Tools to Enhance Local Marketing: Taking it a step up with Local Awareness Ads, Facebook has added two new tools for local businesses, and now allows companies with multiple locations to create ads for each location , while at the same time gaining more insight into the people nearby the stores.