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What a Brand Advocate Is and Why Your Company Needs One

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People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. Spontaneous manifestations about a company draw attention. However, customer loyalty is stronger when someone supports a brand without incentives.

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How companies use video content on social media

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How can I implement a video strategy for my brand? In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. People follow brands on social media because they identify with the brand’s values, but also to see new products and offers.

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Which social media channels should your brand be present?

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A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision? By the end of this article, you will be able to understand: Why does a brand need a social media presence? Are you ready?

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How to align Content Marketing and Social Media for the most effective amplification

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So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that. Many people — therefore, many companies as well — see social media as a place to only share their Content Marketing efforts, such as blog posts and ebooks.

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How to Plan Your Social Media Strategy for Better Engagement

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However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. Why does every company need a social media strategy? How to build a social media strategy for your brand? What is a social media strategy?

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Interactive posts for social media: how to approach and engage your audience

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The format is recommended to improve brand reach in the online environment. This allows differentiation to companies that work closely with the corporate universe and prioritize unattractive content with the sole purpose of self-promotion or sales. What are the benefits of social media interaction? The platforms accumulate over 3.5

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2021 Prediction: Less Focus on Traffic and Followers, More Focus on Engagement

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After all, even the best content in the world isn’t going to do your brand much good if no one sees it and you are simply shouting into the void. How to Improve Your Brand’s Engagement in 2021. This doesn’t mean that you need to abandon the idea of promoting your brand’s products and services to your followers.