The Social Media Incubator

JULY 25, 2013

LinkedIn is a must for your company’s social media marketing plan. LinkedIn is the social network for displaying your professional profile, displaying your company profile and connecting with colleagues, clients and friends in your business. Take a picture of you sitting at your desk or in action within your company.

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The Social Media Incubator

FEBRUARY 29, 2012

The much-anticipated launch of Timeline for Brands is coming soon to a Facebook Page near you. During today’s Facebook Conference for Marketers , the company announced their plans for Timeline for Brands. The more a company has the opportunity to tell their whole story, the more interaction can be fostered.”.

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The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 According to Maxymiser.com , Pinterest has a higher referral traffic than Twitter, although number one in the ranks is the very well known social media company , Facebook. Why Pinterest?

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The Social Media Incubator

SEPTEMBER 28, 2011

What’s more frustrating for a customer than trying to connect with a company regarding service, and that company keeps redirecting the customer to various departments? More and more customers are reaching out to connect with companies via social media. And what company wants their name or brand linked to the words “epic fail”?

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The Social Media Incubator

MAY 29, 2014

The American Bar Association has a good article about brand enforcement on social media and suggests the following steps to protect your brand: Register your brand. It may be beneficial to create your own positive press and benefit from the viral effects of promoting your brand on social networking sites.

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The Social Media Incubator

MAY 28, 2014

With the recent advances in social media, many consumers now demand an interactive experience with their favorite brands and companies. In some circumstances, it might be wholly permissible to refer to a company or a product or service in a review, blog post, or status posting. Contributed by: James T.

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The Social Media Incubator

FEBRUARY 29, 2012

The much-anticipated launch of Timeline for Brands is coming soon to a Facebook Page near you. During today’s Facebook Conference for Marketers , the company announced their plans for Timeline for Brands. The more a company has the opportunity to tell their whole story, the more interaction can be fostered.”.

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The Social Media Incubator

MAY 4, 2011

Social Media Strategist Caroline Melberg spells out the steps to take when you need to change your Facebook identity: So let’s say Jane Doe is an administrator of the “Pretend Company&# page on Facebook. Tagged as: admin facebook , branding , C.E.L. Public Relations Small Business Mavericks Loading Quotes.

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The Social Media Incubator

OCTOBER 22, 2014

It is a place where a business or brand is highlighted and shares their photos, events, blogs, news, etc. A Page must be liked by individuals in order for them to see all updates from the business or brand. Any individual can create a Facebook Page , but only admins of the page can post and make changes once it is made.

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The Social Media Incubator

JUNE 13, 2011

The brand advocacy and social media ROI blog ZuberRants quotes from “ Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places ” by David C. Edelman (Principal, McKinsey & Company ). 10X Return on Investment in media sales and value?

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The Social Media Incubator

APRIL 29, 2013

80 percent of social media users prefer to connect with brands through Facebook. 77 percent of B2C companies and 43 percent of B2B companies acquired new customers from Facebook. More people prefer Pinterest to Facebook when associating with retailers or brands. Among these include. Websites using the +1 button receive 3.5

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The Social Media Incubator

AUGUST 16, 2012

Baratunde Thurston, director of digital at The Onion , shared an experience of a past crisis in the September issue of Fast Company. It all happened because of one wrong setting that made a major impact and briefly labeled the brand as a “spammer.”. Have you edited your post before clicking "publish"?

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The Social Media Incubator

JUNE 22, 2011

“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’ According to a recent Universal McCann study: 71% of social media participants say they are more likely to purchase from a brand they follow online.

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The Social Media Incubator

NOVEMBER 21, 2011

A press release from Grant Thornton LLP finds that “executives of public and private companies see social media as a growing set of marketing tools, but have not yet developed the necessary compliance and risk policies and procedures.” What about the social media activity of the employees within your company?

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The Social Media Incubator

AUGUST 3, 2015

It’s important to protect your company image reflected within your social media. Most consumers don’t want to hear from brands when a tragedy, political event, or social controversy takes place. Brands are more likely to lose customers when they do comment on such things. Proofread. Stick to you. Stick to who you are.

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The Social Media Incubator

OCTOBER 10, 2013

Personas have long been a popular method of helping to bring personality to a brand, product or service. That is, don’t just post impersonal messages, self-promotions or thoughtless tweets in the name of your company mascot. Are personas a good marketing tactic in the era of social media? Or the GEICO Gecko. Or the Aflac Duck.

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The Social Media Incubator

MAY 25, 2012

But while I think Facebook needs to ramp up the photo aspects of the app to help with posting and administering those photos this new app does an outstanding job on the rest of the administering of a brand or company page.” ” said Chelsea Janke. view insights and stats for each of the pages you administer. ”

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The Social Media Incubator

DECEMBER 20, 2011

What about your business or company page ? And more… Here’s an example – if you meant to set up a company or business profile but accidentally set it up as a personal profile, Facebook is allowing you to switch the account to a business page to correct the accident. Guidelines provided by Facebook.com.

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The Social Media Incubator

DECEMBER 19, 2012

It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan. Every company is different.

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The Social Media Incubator

SEPTEMBER 26, 2013

Having social media pages is more than just getting your company name out there and seen by more people. You want to make sure you company social media is staying relevant. Follower other brands you admire or even competitors for inspiration and ideas on how you can stay active and relevant to your followers.

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The Social Media Incubator

MAY 30, 2012

With the release of the new Pages app for Facebook on Monday, there are settings we feel you should be aware as an admin of your companies page. Posting Preferences – Personal vs. The Company. If you wish to comment or react to a comment as your company you will need to “Use Facebook as Your Company.”

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The Social Media Incubator

SEPTEMBER 5, 2012

What Samsung did not think of was that Shane’s message, which he posted on Reddit , and the company’s response would go viral. Would you have thought about the Samsung brand or products today if you had not read this post? Social media – keeping your company top of mind!

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The Social Media Incubator

SEPTEMBER 24, 2013

Customers who have bad experiences are more likely to tell their story on social media in order to express their dislike for how they were treated by a brand. There have also been great examples of brands revitalizing themselves through social media efforts. Eventually, the airline issued an apology and the luggage was found.

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The Social Media Incubator

JUNE 17, 2011

Social media is about developing a personal relationship with your clients and understanding how strategically developing that relationship through apparently random posts and tweets leads to your social media followers learning about, knowing and trusting your company’s brand and character. Be yourself!

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The Social Media Incubator

FEBRUARY 5, 2013

Your Branding – Make sure the design of your social media campaign is consistent with your company branding and message. Others give you multiple chances to drive new traffic somewhere. Identify the best sites to promote for each social media profile.

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The Social Media Incubator

JULY 25, 2011

Openness with clients and customers on the web is must for brands, according to Jamie Pappas of Information Week. Last week Pappas posted an article that discussed the average consumer’s need for honesty from companies and their brands.

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The Social Media Incubator

AUGUST 1, 2011

How can you use LinkedIn to your benefit and the benefit of your company if your role within your company is not directly tied to bringing in new customers? Regardless of your role within your company, you are representing your company wherever you go.

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The Social Media Incubator

DECEMBER 26, 2012

It’s interesting to see the trends developing in ways businesses are using the newest tools to their advantage: Pinterest Contests – An auto manufacturer asked its Pinterest followers to complete a puzzle made up of images of a brand new car. In another contest, a travel company asked Pinterest followers to play a lottery.

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The Social Media Incubator

FEBRUARY 2, 2015

Some brands take the opportunity of the Super Bowl to beef up a campaign or introduce a new one. But one brand in particular knocked it out of the park during Super Bowl XLIX: McDonald’s. In case you missed the ad, or would just love to watch it again, here it is: Best Campaign.

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The Social Media Incubator

SEPTEMBER 13, 2011

I don’t know – could we just automate your receptionist and have everyone who calls your company speak with a robot? – Sure – if you want your company to look completely clueless online, you could do that. A company that does work well on Twitter is Zappos. – Um … are you human?

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The Social Media Incubator

MAY 1, 2013

You should also do everything you can to position your brand in front of tourists who are planning a trip to Gettysburg. We call this creating Social Authority for your brand, and it’s key to local search. With local search, that’s not only possible but it’s nearly a guarantee if you do it right.

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The Social Media Incubator

MAY 3, 2013

Another way of stating it is 20% of site visitors sign up for the company newsletter. These are important metrics for telling how successful you are in presenting your brand to your visitors. Know what you want your visitor to do, then measure how many positive actions you get versus website visitors. Visitor Engagement.

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The Social Media Incubator

SEPTEMBER 25, 2012

Clients and customers are increasing their reliance on the convenience and simplicity of using social media as a main way to communicate openly with businesses and brands. It all comes down to whether or not those companies are actively listening and responding to comments – both positive and negative.

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The Social Media Incubator

MAY 6, 2011

But if you’re using social media to promote your company, likely “insensitive” and “out-of-touch” are not qualities you want to associate with your brand. When major news breaks in your company, your industry or the world, you’ll want to be responding and sharing conversations in real-time.

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The Social Media Incubator

NOVEMBER 3, 2010

by admin on November 3, 2010 According to CNET News , the company Coach Leatherware has seen a virtual outcry of negative feedback along with some shocking images posted by online visitors for using animal fur in some of their products. Learn from Coach’s virtual situation and put your brand’s social media to work for you !

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The Social Media Incubator

AUGUST 15, 2011

Regardless of the site’s age, many brands have seen success when using Facebook ads as a marketing vehicle for their companies. What’s even more remarkable is that the site has only existed for less than eight years.

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The Social Media Incubator

NOVEMBER 2, 2011

Your company would have to fork over a $185,000 application fee. By optimizing your brand from your website to your Twitter feed, you are increasing your social authority. It sounds neat, but is it necessary? Pricey top-level domains are not the cure-all to a low traffic problem.

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