Techipedia: Tamar Weinberg

JANUARY 26, 2011

Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. I asked a big brand on Twitter for help and they gave me a canned response. Again, this is a big brand.

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Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.

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ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

NOVEMBER 29, 2012

The LinkedIn study defines small business professionals as members who currently work at a company with between 11 and 500 employees. You can also find your peers (or mentors) by doing a LinkedIn Advanced People Search by title, company size and a whole host of other facets.”. The data reveals that there are more than 15.2

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Small Business LinkedIn Skills Features 216

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Animation and apps go hand in hand. Cloud Computing and Animation. What does it all mean?

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Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

JUNE 19, 2012

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. They entice higher brand loyalty by enhancing ‘insider’ status. Customers who participate, create content and connect with other community members become loyal brand advocates. It’s Worked Before.

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Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

As a customer, I have been so heavily inconvenienced by so many companies in the service realm, indicating a void that so desperately needs to be filled. I mean, don’t you feel great when a company does right by you? Do you feel the same way when a company markets something well to millions of people? Then show it).

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Products How To Buy Cost 100

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover?

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out. After all, there are a lot of alternative reasons someone may “like” your company: They were in contact with you once, so they say “why not?” Sycapse’s Findings.

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Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. That’s why this is more of a message for large and not necessarily small brands. A lot of big companies I try to engage with don’t want to talk back. I love Twitter and like to engage,chat and do business.

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Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. Sometimes, brands that start the campaign will realize that it’s not receiving the traction they want. Pretty nifty. David Armano.

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Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Most people don’t just want to talk to a brand image. Many companies neglect the PR side of the social media equation.

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Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element.

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Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Fast forward to 2010, and every business owner knows that they absolutely need a website because this is the window into their company that most customers and clients will see before any initial contact is made. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Real Estate.

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Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram.

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Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

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Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.

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Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. All four of them were relatively larger companies and were interested in talking to us about reselling our product or integrating it with theirs.

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Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

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Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

Update your profile every few months to reflect changes in what you’re doing and how you’re doing it – especially if you’re changing roles within the same company or moving to another company. Thus, donating a few minutes of your time can lead to free networking and promotion for your own business or brand.

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LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

NOVEMBER 13, 2012

When we’re out speaking to companies or at conferences about these Pioneers, our talks are anchored on what made these stories the most compelling, and what advice they have for the next generation. If you want to disrupt the market, don’t necessarily do something brand new. See what people are already doing.

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How To Engineering Adwords Conference 155

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. Especially with a lousy comment.

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Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

FEBRUARY 12, 2013

Companies that run search led campaigns on FBX use a sophisticated scoring system to determine the exact worth of each user. As excited as we are about the new advertising possibilities on Facebook, the introduction of FBX doesn’t mean that brands should now do all of their Facebook advertising through the new exchange. User Scoring.

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Facebook Engineering Campaign System 208

Techipedia: Tamar Weinberg

JANUARY 12, 2011

I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. Even though it’s a big company, everyone seems to have ownership over specific areas. We embrace them all.

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Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

Smart business entities are now relying on the social networking space to push their sales volume and to promote their brands. Varghese is the CEO of Social Media Outsourcing company Bobtweets.com , a social media consultant, and author of the blog www.twitterblogpost.com. How relevant is social media life cycle for a business?

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Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

This concept of image recognition translates to your vanity 800 number if it aligns with your brand, like 1-800-GOT-JUNK. So, ask yourself these questions: Do I know how each incoming lead found my company? Am I able to track my company’s return on advertising dollars effectively and accurately?

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Conversation Telecommunications ROI Advertising 149

Techipedia: Tamar Weinberg

APRIL 17, 2012

Are you trying to build awareness of your brand? If not, there are video production companies who can do it for you and not necessarily at a killer expense. A credit card company got a 10% increase on take up for a corporate card. Maybe you want visitors to stay on your website for longer and reduce your bounce rate?

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Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. To be a successful brand, you need to come across as a brand with a human dimension.

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Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

Increasing Brand Awareness (goals like these can’t always be tracked directly but we can measure success in other ways – more on this below). If you’re trying to measure how often your client is mentioned or how far your articles have been shared then you can simply search by keyword, brand name, website and any other variations.

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Social Media Analytics URL Campaign 260

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

How are they able to build quality relationships and a large following for their brand with seemingly little effort? The best schmoozers are humans, not faceless companies. Dan Schawbel from Personal Branding Blog is great at this. He shares all kinds of great content related to personal branding and careers.

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Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This is a guest post by Joel Harrison. This may come as a surprise, since Google+ isn’t as popular as was first expected.

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Google Content URL SEO 193

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

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Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

AUGUST 7, 2012

Customer interaction allows you to build relationships, and gives you the ability to develop brand advocates through offering incentives, promotional codes, and sneak peeks at the latest products or services you have going out. The Social Side of Brand Management is a post written by Tamar Weinberg. ]. Remember that 12-hour window?

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Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work. izmantot soci?los

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.

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Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

MARCH 12, 2015

I know this, because 75% of the brands that use our platform fall into the exact same pitfalls that we fell into when we first ventured down that rabbit-hole. Celebrity bloggers are off galavanting around with celebrity brands. There are many brands out there who passionately refuse to pay bloggers. Find out if brands returned.

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Blogger Influencer Campaign Fashion 100

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

BluePay is a credit card processing company that has fallen victim to content scraping. If the site is a well-known brand, you may want to include the brand name in the title tag. If your company owns several domains, make sure none of the content is duplicated across the domains. Scary, isn’t it? Never use meta keywords.

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NoFollow How To SEO Engineering 198

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

In fact, despite Facebook’s own privacy violations, it still was ranked in 2009 by consumers as one of the most trusted brands of all time. Should it be governmental or should it be managed by a private company? It was a slow evolution, but social networks have made more people willing to expose themselves to the world wide open.

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GPS Privacy Findability Report 217