Socialized

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Why Every Brand Should Have a YouTube Channel

Socialized

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Your brand will accomplish your marketing goals by well-optimized images. Throughout this article, we discuss why the brand has to be on YouTube. Reason To Be On YouTube as a Brand. Exposure the Brand.

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BP Destroyed the Gulf, So Forget Your Brand. Huh?

Socialized

But I think he doesn’t grasp the modern meaning of “brand” when he writes: “FORGET YOUR BRAND. But nearly every smart PR person also recognizes what a tiny portion of “the brand” comes from PR. The brand, by a modern definition, is EVERYTHING. For some companies, it’s all they have. It is a brand experience.

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Social Media and Your Ever-Expanding Brand

Socialized

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? And finally, I define a brand as “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.&#

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Panel: Brand Management in the Social Media Jungle

Socialized

I’ll be participating Wednesday, September 23, 2009 from 8:30 AM - 12:00 PM (PT) in a panel discussion titled Brand Management in the Social Media Jungle. We’ll talk about the opportunities and risks of managing a brand in the world of social media. Brand Management in the Social Media Jungle. Redwood City, CA.

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The Wienermobile: Merging a Classic Brand with Social Media and Consumer Engagement

Socialized

I was reminiscing about the Oscar Mayer Wienermobile (I had a scale model when I was a kid), so I did some exploring and found the company is (wisely) still making very active use of this iconic vehicle, which is so much a part of its brand. Oscar-Mayer has brilliantly leveraged.

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How to Use Facebook Messenger for Business

Socialized

billion active users per month when you understand that many people actually use it to communicate frequently with brands and companies. users had employed a regular messaging application to connect with a company, as per a Facebook commissioned report. users told a company to book or buy. Builds Trust for the Brand.

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9 Twitter Best Practices for Business

Socialized

Here are few tricks to help the company thrive on Twitter and join the big league. Twitter only permits one account per email address, meaning you would need to use another for your company account if you’re using an existing Twitter account linked with an email address. How to Build an Account on Twitter. Create a Fixed Goals.

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