Social and Logical

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Using Applied Behavioral Analysis in Social Media

Social and Logical

Marketing is focused on getting people to notice brands and behaving in a favorable direction. Every encounter that customers have with your brand should be positively rewarding and meaningful in ways that are important to them. Every one of these instances cultivates an ongoing a mental and emotional association with your company.

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The Art of Being Personal While Sticking To Business Objectives

Social and Logical

So then, businesses started asking themselves, if social media is so easy and effortless, why not harness the power of online conversations for their own brands? I’m sure you’ve had the experience of looking up brands on Twitter and finding that these companies might only have about 100 followers or so.