Small Business Mavericks

DECEMBER 16, 2011

Many tend to think that branding and logos are one in the same. Branding encompasses so much more than just your logo. Logos are a part of branding to the extent your customers recognize who you are by seeing the logo. But branding is actually who and what your company is about in all things.

Brands 105

Brands Apple Groups Groups 105

Small Business Mavericks

AUGUST 3, 2011

For years, large companies like Coca-Cola, McDonald’s, and ExxonMobil have spent millions of dollars simply to maintain a positive impression in the media. They weren’t so much concerned with the coveted ROI on advertising campaigns as they were with branding themselves and achieving top-of-mind awareness.

Brands 93

Brands ROI Advertising Price 93

Small Business Mavericks

AUGUST 8, 2011

As marketers, we like to talk about how you can brand yourself wherever you go. You can brand yourself on Google and Bing. You can brand yourself on billboards. You can brand yourself at the local Chamber of Commerce. You can brand yourself on Twitter. You can brand yourself with articles and through your blog.

Brands 98

Brands Facebook News Company 98

Small Business Mavericks

NOVEMBER 25, 2013

Companies doing business on LinkedIn have been able to connect with audiences through business pages. Now, LinkedIn has rolled out an additional level of social media for companies with multiple brands and divisions called Showcase Pages. In order to use Showcase Pages you first need to have a company page.

LinkedIn 132

LinkedIn Small Business Company Social Media 132

Small Business Mavericks

DECEMBER 5, 2014

What can you tell someone about the company that logo represents? The most effective logos are an integrated part of an entire marketing story that repeats throughout everything the company presents to the public. If your company doesn’t have a logo, what identifies your communications? Quick, think of a logo. .

Small Business 114

Small Business Team Brands Company 114

Small Business Mavericks

OCTOBER 10, 2014

The industries represented are diverse, and the company size varies from startup to Fortune 1000. It’s clear that the company size doesn’t seem to matter when it comes to public perspective. Social CEO engagement leads to brand trust — if they know who you are and respect you, they are more apt to trust your brand.

Social Media 107

Social Media Survey Startup Reputation 107

Small Business Mavericks

JUNE 13, 2013

One way to use hashtags is as a branding element. Start your own hashtag around your company brand or a product brand that your company owns. Social Media Branding facebook hashtag' This makes social media a cross-platform communication tool, which can be very powerful for your business.

Hashtag 93

Hashtag Facebook Social Media Conversation 93

Small Business Mavericks

JANUARY 22, 2016

Branding – Branding is an element of positioning all of its own. Does your brand have top-of-mind awareness? If you were to ask your potential audience if they’ve heard of your brand, would they recognize it? Do your employees like working for your company? Why or why not? How about the right employees?

Engineering 70

Engineering Social Media Resources Brands 70

Small Business Mavericks

MARCH 10, 2015

That kind of multichannel format is going to cost the company too much in the future. People tend to see businesses as entities, with the brand being the personality of that entity. The internet has amplified the effect of the brand/entity dynamic. Branding brand multi-channel multichannel event multiply content and SEO'

Eventful 70

Eventful SEO Cost Brands 70

Small Business Mavericks

MARCH 6, 2014

Social proof is the accumulation of positive and negative talk your company or brand receives online. It can be anything from the blog posts your company publishes to reviews of your product on Amazon or your company on Yelp. What you want to do as a company is influence every customer in a positive way.

Klout 101

Klout Reputation Influencer Review 101

Small Business Mavericks

JULY 1, 2011

There are as many ways to do it as there are companies with a message to send. Branded Blogging – Branded blogging is corporate, or commercial, blogging at its finest. You are not so much concerned with SEO or social media as you are with building your brand. The key is to find the method that works for you.

Strategy 161

Strategy Domain Name Social Bookmarking SEO 161

Small Business Mavericks

MARCH 13, 2013

A second thing your header should do is brand your business in a way that people will remember you and your website. Website branding is a difficult thing to achieve. It takes more than a powerful image and your business name to successfully create a brand. What images do you want people to associate with your brand?

Small Business 98

Small Business Brands Buy Sites 98

Small Business Mavericks

OCTOBER 8, 2012

Beyond the usage numbers, however, more people are starting to catch on to the idea of using brand pages for marketing. The reason for that is because the 1 billion people using Facebook actually like following their favorite brands on Facebook. With your Facebook brand page, you can interact with your customers in a unique way.

Facebook 105

Facebook Marketing Social Networking News 105

Small Business Mavericks

MAY 22, 2013

Car Companies. Energy Companies. Fashion Brands. Financial Companies. Retail Companies. Baseball Teams. Basketball Players. Basketball Teams. Business People. Chemical Elements. Colleges & Universities. Countries & Regions. Dog Breeds. Government Bodies. Kids’ TV. Medications. Musical Artists.

Trends 111

Trends Google Chemicals List 111

Small Business Mavericks

SEPTEMBER 22, 2014

Paid search gives new or small companies immediate brand exposure. Stop bidding on your own unique branded keywords if your brand name has no PPC competition. Bid on competitors’ branded keywords very carefully (Read Neil Patel’s advice). Paid search lets you target ads to specific searchers.

Paid Search 110

Paid Search SEO Small Business ROI 110

Small Business Mavericks

JANUARY 7, 2013

Buried near the bottom of this so-so article I discovered this brilliant sentence: I also noticed that Google is now featuring its Google+ pages for many companies in search results at the top of its organic listings. A well-targeted Google+ page that is relevant, branded, and updated regularly can be a shortcut to grandiose SEO.

Google 98

Google SEO Engineering Brands 98

Small Business Mavericks

SEPTEMBER 19, 2012

Some companies have gone the extra mile and made their QR codes look a little different. Among the companies that have gone this creative route with their QR codes are: Disney. Magic Hat Brewing Company. And they are also branding items. That is, they exercised their creativity. Louis Vitton. TIME Magazine.

Mobile 98

Mobile Exercises Retail Features 98

Small Business Mavericks

JULY 24, 2013

When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. Not all of your Facebook page posts have to be about you and your company. Your fans will appreciate getting to know more about your company and its passions.

Communities 101

Communities Facebook Survey Small Business 101

Small Business Mavericks

JUNE 4, 2014

A few days ago, WebProNews discussed What Brands Are Doing Wrong With Visual Social Media with Apu Gupta( the founder of visual analytics company Curalate ). “The primary problem we see most brands facing is that they’re too focused on the content they’re pushing out rather than the content their fans are organically sharing.”

Social Media 98

Social Media Authentication Analytics Organization 98

Small Business Mavericks

MARCH 14, 2014

This is where you, as the blogging spokesperson for your company, need to develop a little discernment. Write daily short posts with an occasional long post to help give certain topics that are important to your brand an extra push. What works for one person or company may not work for another. Quite possibly, you could do both.

Engineering 98

Engineering SEO Journal Small Business 98

Small Business Mavericks

DECEMBER 23, 2011

Many companies are now hiring contractors to work from home. Build your website and brand. Once you build your brand and name recognition, the days of worrying about a “job” will become distant. No longer is it just about selling candles or crafts online.

Small Business 126

Small Business Brands Social Media Sites 126

Small Business Mavericks

AUGUST 6, 2012

As simple as it sounds, it is an extremely powerful tool to brand your business, large or small, and even drive sales. Pin a mixture of content—use some original content but make sure your boards don’t look like solely an advertisement for your company. Include fun and interesting pins that don’t promote your company or products.

Real Estate 184

Real Estate Hashtag SEO Sites 184

Small Business Mavericks

SEPTEMBER 6, 2013

Identify it with your brand – You have your own personal style. Your company has a style. Write awesome headlines – Your headlines should strive to attract people’s attention. Write great headlines and people will read what you write. Play it up. Write content that people will recognize as your own.

Content 145

Content Policies Features Social Media 145

Small Business Mavericks

JULY 11, 2012

Here’s a marketing tactic that provides real SEO benefits with every blog post, not to mention the value in branding and reputation management that you get with a blog. Plus, if your company has a blog, then you also have an asset that you can use to make social connections.

Marketing 164

Marketing Reputation Mobile Advertising 164

Small Business Mavericks

JULY 14, 2012

While branding and reputation management are certainly important, maintaining strong relationships with your customers, partners, and suppliers is equally important. Many companies are now using social media to maintain those lines of communication between partners and suppliers, not just customers. But is that good or bad?

Social Media 98

Social Media Reputation LinkedIn Tools 98

Small Business Mavericks

JANUARY 15, 2016

Other benefits to social media lead generation include: Top-of-mind awareness for your brand. If you are looking to increase top-of-mind awareness for your brand, you’ll approach social media differently than if you are pushing hard for sales. Locating key decision makers that you’d like to reach out to.

System 70

System Social Media ROI Retail 70

Small Business Mavericks

SEPTEMBER 25, 2015

While these statistics are for UK-based companies, you can still glean from this information that e-mail marketing continues to strong. In other words, companies are still seeing positive results from their e-mail marketing efforts. For e-mail engagement, the lodging and travel sector leads the way with a 56.7% unique open rate.

Apparel 70

Apparel Statistics Marketing Retail 70

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. Did you think it was Google? Sorry, but the search engine ranked ninth.

Small Business 93

Small Business Reputation Case Study Press Release 93

Small Business Mavericks

MARCH 7, 2013

Many small businesses are starting their own publishing companies as a separate branding element for their online presences. Many small businesses are now establishing their own publishing companies to increase their influence within their niches. But it does require hard work. First, you need a plan. Don’t wing it.

Hubpages 98

Hubpages Publishing Small Business iPad 98

Small Business Mavericks

JANUARY 8, 2012

However, they are bringing in money for the company by inundating the viewing public. Mix it up and have different ads going all the time so that your brand, products and website are getting ingrained in people’s minds. Every time you turn around, they are showing the same commercial again. This is a good market strategy.

Small Business 142

Small Business Advertising Campaign Social Networking 142

Small Business Mavericks

NOVEMBER 1, 2013

They’re also engaging with brands online. As a result, more companies are doing it, but are they doing it right? If you have a product that would appeal to that demographic, then the place you need to be is online. You can reach your audience through social networks. Does that change how you view online marketing?

Marketing 107

Marketing Social Networking How To Mobile 107

Small Business Mavericks

JUNE 23, 2011

WebProNews has a very thoughtful article about corporate brands trying to use social media and failing to engage. The article asks if these companies are “antisocial.&#. But I prefer to use the word “contrasocial&# to describe the way these companies operate in the social media environment.

Patterns 164

Patterns Social Media Types Engagement 164

Small Business Mavericks

SEPTEMBER 4, 2012

One negative message about your brand going viral can really put a damper in your business’s trust among consumers. Company and third-party blogs are considered less risky than Twitter or Facebook, which indicates that businesses are warming up to blogging. It’s not really surprising. Wouldn’t you?

Sites 105

Sites Social Media Foursquare Survey 105

Small Business Mavericks

JUNE 5, 2013

When you redesign your website, you want to stay true to your brand and image. But the redesign itself should reflect your company’s values. has redesigned its search results pages. You don’t necessarily need to change the content, although that may be necessary as well.

Yahoo 101

Yahoo Sites Social Media Company 101

Small Business Mavericks

JULY 3, 2015

The only question to answer now is, which social media sites are most appropriate for your brand? How you approach that initiative may be different depending on your company brand, niche or industry, your competition, and other factors. Social media marketing is a necessity in today’s online marketing world.

Social Media 70

Social Media Mobile Questions Industry 70

Small Business Mavericks

JULY 3, 2015

The only question to answer now is, which social media sites are most appropriate for your brand? How you approach that initiative may be different depending on your company brand, niche or industry, your competition, and other factors. Social media marketing is a necessity in today’s online marketing world.

Social Media 70

Social Media Mobile Questions Industry 70

Small Business Mavericks

FEBRUARY 6, 2017

However, the FTC does have strict guidelines about a content creator’s relationship with the company sponsoring their posts. Define your target audience and make sure you are choosing partners that are compatible with your brand goals. If you’re wondering, such an arrangement is not illegal.

Content 70

Content Guidelines Report Blogger 70