Josh S Peters

JANUARY 24, 2013

It’s what we look for when we’re researching a brand or products. This is the sweet spot for most companies because you have complete control and you don’t need to outsource your content to an agency of 3rd party. At the moment search and social is very heavily content focused.

Content 163

Content Analysis SEO Types 163

Josh S Peters

OCTOBER 20, 2009

Acquisition / Lead Generation, Awareness, Brand, and Loyalty. Awareness – This type of campaign can be used to increase the awareness of certain products or the brand itself. Brand – Here the goal is to associate the company with it’s services and offerings. 4 Types of campaigns and their metrics 1.

ROI 161

ROI Social Media Metrics Loyalty 161

Josh S Peters

JANUARY 25, 2011

There have been several studies done to show that brands engaging in social media are much more likely to be searched for. Personally, the first thing I do when looking at a company is see if they have a Twitter, Facebook, etc. Search Engine Marketing (SEM) is all about getting people you find you and your products via search engines.

Social Media 187

Social Media Press Release SEO Engineering 187

Josh S Peters

JANUARY 7, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. When used right social media can be an incredible tool that pushes business goals and helps build (or save) a brand’s reputation. SOCIAL MEDIA.

SEO 170

SEO Wiki Engineering Social Media 170

Josh S Peters

JULY 22, 2009

There are 2 brands that stand out from the pack in all of this. One is a great company called Horny Toad which makes great clothing and is involved in a multitude of charities. The second is a slightly larger company called Keen. The second company that blew me away when talking to them was Keen.

Social Media 100

Social Media Lijit eBook Retail 100

Josh S Peters

NOVEMBER 23, 2009

An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

OCTOBER 16, 2009

During this seminar, we’ll be sharing some strategies and tactics to help you harness the power of Twitter for business, personal branding, or whatever else you choose. The one thing we won’t be doing is talking about how to be a Twitter spammer.

Twitter 100

Twitter Lijit Knowledge Base eBook 100

Josh S Peters

SEPTEMBER 18, 2009

Anyways, on to the quote: “Channing said The Gap had set no numerical benchmarks to determine success in the campaign, but rather would look at “how much consumers interact with the brand&# to gauge ROI.&# Awareness – This type of campaign can be used to increase the awareness of certain products or the brand itself.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

OCTOBER 4, 2011

Good customer service and a caring company could have taken care of it without it ever being more than a blip on the web. Sacrifice the price of buying just one brand new, multi-million dollar planes and direct that money to your customer service. We all remember the United Breaks Guitars fiasco right? It will pay off in the long run.

Airlines 172

Airlines Comparison System Travel 172

Josh S Peters

NOVEMBER 5, 2009

You would think that with the national coverage of such follies as The Jaguar Post-It story other large brands would pay attention and learn from the mistakes of their corporate cohorts. Sincerity If you’re going to be seen as a company who truly cares then your apologies need to be followed up with sincere action.

Flickr 100

Flickr eBook Lijit Sites 100

Josh S Peters

DECEMBER 4, 2009

Look for these people that are helping to build the awareness of your company and driving traffic to you and think of a way to reward them. Make it appropriate and engage these brand advocates because they will be incredibly helpful to you. Find out what makes them tick and want to buy from you.

Loyalty 113

Loyalty Campaign Social Media Groups 113

Josh S Peters

NOVEMBER 18, 2009

Setting up Social Media for Lead Generation and Acquisition If your company is already involved in social media then you should have your listening strategies and tactics in place so you know where your customers are and what they talk about. If not, now would be a good time to start. Alternatively you can get savvy people to help you run it.

Social Media 113

Social Media ROI Newsletter Campaign 113

Josh S Peters

AUGUST 17, 2009

Brand Addiction by NeoGaboX In order for people to want to buy from you they need to know who you are. They need to be aware of your brand. Consumers often build a relationship (mental or physical) with brands that they are aware of and are more likely to try new products or buy from a brand they know or are familiar with.

Brands 148

Brands Widget Disqus Lijit 148

Josh S Peters

APRIL 6, 2010

Find the voice of your company based on the audience you are connecting with. You can’t have brand advocates if your don’t cultivate those relationships. Gone are the days when companies simply wrote a check to their ad agency (or yellow pages rep), then sat back and watched marketing “work”.

Social Media 140

Social Media Chemicals Message Boards Lijit 140

Josh S Peters

JANUARY 4, 2010

Using Social Media in a Brand Marketing Campaign 4. If you have a PR department, marketing department, branding department, etc then creating separate accounts for each might be necessary. If you’re a smaller company and segmenting your accounts doesn’t make sense then you have options there as well.

Social Media 100

Social Media Lijit eBook Campaign 100