Jeff Esposito

NOVEMBER 3, 2010

In July, one of the sporting world’s most popular brands saw its stock instantly drop with a simple decision. Well the LBJ brand is still in a kind of flux, instead of being the poster boy playing for a small market team, James is disliked. To be the poster child for the league and a giant shoe company is to be in charge and confident.

Brands 27

Brands Sports Posterous Team 27

Jeff Esposito

OCTOBER 10, 2011

Have you built an experience around your brand? Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on building an experience.

Brands 39

Brands Video Company 39

Jeff Esposito

NOVEMBER 6, 2013

.” One thing we tend to neglect are companies that have surpassed viral and went more cultish – think Apple. Branding Company Beer cult cult marketing Heady Topper the Alchemist' While Apple has their followers, I would tend to argue that they may not be as passionate as the fans of the Alchemist in Waterbury, VT.

Apple 40

Apple Company Campaign Brands 40

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Am I right? Less can be More.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

JUNE 25, 2011

There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. I am not the biggest fan of gimmicks and contests on sites like Facebook. So stay tuned.

Film 38

Film Campaign Company Team 38

Jeff Esposito

JULY 11, 2011

One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. There is no blanket time allotment or suggested industry standard, so how do you decide the level and time commitment to social media that is right for your company?

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

APRIL 1, 2013

In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. In this model, companies can tie members of their community to their database and know which of their customers or members are participating and what they are talking about. What say you?

Communities 42

Communities Jive Lithium Repository 42

Jeff Esposito

JANUARY 21, 2014

This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. Because everyone is pursuing the same goals, brands are doing new and exciting things to stand out. SEOs are using content as linkbait. In-House Content Creation Teams.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

JULY 18, 2012

The main reason for this is that these CEOs of these companies get paid boatloads of money to care about things that impact their bottom lines and dividends for shareholders, not communicating with folks 140 characters at a time. Sure CEOs should know what is going on within their company and marketing or communications department.

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

NOVEMBER 10, 2010

The first stop of the trip was in Orlando where we spent the day in Disney and, in addition to having a blast, saw firsthand why the Walt Disney Company is so successful. With that audience, Disney is able to do something that was banned for companies like Marlboro – they directly market to kids. Live the brand.

Discount 48

Discount Groups Groups Hosting 48

Jeff Esposito

MARCH 3, 2014

When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. Looking at social in this manner allows for companies to look at separate KPIs and then roll them up into a performance overview. Adapt and Evolve.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

AUGUST 15, 2012

Panels I’ve been pitched to be a part of: Bite the Bullet: Conquer the Fear of Your Customer – this panel will discuss reasons for companies to get over the fear of what customers MIGHT say on social media. It is perfect for brand or community managers looking for ways to help build up a strong community that will share your brand’s message.

Products 44

Products Proposal Small Business Communities 44

Jeff Esposito

JUNE 27, 2011

Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program. 41 percent of the companies report that there is no staff dedicated to social media ( Useful Social Media ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JANUARY 14, 2013

Social media is not an infant anymore; it’s something companies are starting to take seriously. Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing. With that said, can we agree to end this foolish p **g-contest about social media ownership?

Social Media 53

Social Media Metrics Cost Campaign 53

Jeff Esposito

JANUARY 30, 2013

As a fan, I thought it was a pretty cool gesture to the fans; as a social media manager, I loved how they asked their fans for what they wanted to see as opposed to content the brand wanted to share. Sharing their case studies or a special experience with them can go a long way to making them feel part of your company or its mission.

Case Study 41

Case Study Travel Social Media Management Team 41

Jeff Esposito

MARCH 18, 2012

For example, companies sent more “suits” to the conference than in past years; and the space’s biggest publication, Mashable, was in acquisition talks with CNN for $200M. Users need their daily fix, making it a destination site and a place that brands need to be active. Facebook has created the perfect drug and knows it.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

JULY 8, 2013

2) There is less risk of a PR crisis for the executive and his or her company. Your employees are not you, and who knows the company better than someone that has probably worked at various positions over a period of years? They understand and relate to their target audiences in a way that other CEOs avoiding social media cannot.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

FEBRUARY 6, 2013

The most powerful is the “+1” this feature allows users to like an article, product or brand. This means that when a friend of this person searches for a product or service, they will see that their friend has liked a specific brand. This action increases the relevancy of the item within Universal Search.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

JANUARY 7, 2011

Harvard, Yale beaten in university brand survey – My wife passed this article along to me and I see it as an interesting measure that can probably be associated to small businesses. This week, Arik Hanson tackled the topic noting things that should be looked by companies looking for a social media role.

Exercises 34

Exercises Survey Small Business Skills 34

Jeff Esposito

NOVEMBER 11, 2011

The Personal Branding Double Standard – Social media can be both beautiful and ugly at the same time, and not in a Coyote ugly kind of way. Perhaps the most common area where we see this two-headed beast is when it comes to the personal brand.

Vimeo 33

Vimeo Film Metrics Social Media 33

Jeff Esposito

OCTOBER 3, 2011

You see, aside from the improved coverage and relationship angles for companies, social media gives PR folks an easy way to insert themselves into the story. Over the past few months I’ve been disgusted seeing an increase in blog posts and even a PR chat surrounding that very notion, often called building a personal brand.

Social Media 47

Social Media RSS Reputation Industry 47

Jeff Esposito

MARCH 2, 2011

GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web. We like shiny things and want instant satisfaction from brands on the sites that WE are comfortable on. If you have logged onto Twitter, Facebook, Yelp!, I thought not.

Foursquare 42

Foursquare Training Meeting Company 42

Jeff Esposito

APRIL 24, 2012

Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. While this is good for the specific product launch or event, it often leaves me with a sense of wanting more from the company.

Sports 36

Sports Eventful Campaign Advertising 36

Jeff Esposito

JUNE 6, 2012

According to their algorithm, I am influential enough to have brands send me things. When I checked my cart and began to create an account, I had a nice little error message pop up that the company could not ship to me because I live in Massachusetts. I like getting free stuff. Total buzzkill.

Klout 45

Klout Influencer Research Company 45

Jeff Esposito

JULY 30, 2012

Social technologies have given consumers a voice and platform to communicate with brands. It has also given brands the opportunity to better understand their customers’ needs, wants, and demographics. You probably think that everyone in your company should be jumping on the social bandwagon with the same enthusiasm.

Team 44

Team Resources Buy Examples 44

Jeff Esposito

AUGUST 11, 2010

I have run four of these contests for my company and I see them as an opportunity to increase buzz and exposure to potential customers. With that said, social-driven contests are not a good fit for every company. Large brands and companies with established social presences have communities that they can tap into.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

APRIL 1, 2012

The reason for the conflict is that younger practitioners in these spaces feel the need to be on the clock and working for their companies at all hours of the day. percent of the brands out there, 24 hour a day, 365 day a year coverage is not merited. Both answers have merit, but are equally incorrect.

Education 45

Education Company Social Media Resources 45

Jeff Esposito

NOVEMBER 22, 2010

One of the biggest problems with companies engaging in social media is keeping authenticity while also keeping the company’s interests and reputation intact. These same networks are filled with folks praising the company along with others who are complaining or taking attacks on the brand.

Engagement 35

Engagement Reputation Authentication Social Media 35

Jeff Esposito

DECEMBER 8, 2010

If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z making some serious coin off their community. By connecting them with the company, potential customers gain more of a personal relationship and brand affinity.

Social Media 45

Social Media Marketing Foursquare Case Study 45

Jeff Esposito

FEBRUARY 18, 2013

Companies of all shapes and sizes tell stories to the people who consume (or might like to consume) their products. One of the hardest things for companies in today’s day and age is developing a captivating story. One company that knows how to develop and capitalize on stories is Disney Pixar.

Price 46

Price Company Buy Products 46

Jeff Esposito

FEBRUARY 6, 2012

Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. So naturally, as a packaged good, social media became the very heart of our company.

Delicious 39

Delicious Foursquare Conversation Social Media 39

Jeff Esposito

AUGUST 10, 2012

Twitter tools used by the world’s top brands – if you manage social for a company of any size, you have probably also tested out a number of social platforms and researched others. This study breaks out which tools are being used by the world’s top companies use for Twitter management.

Social Media 39

Social Media Delicious Study Research 39

Jeff Esposito

FEBRUARY 21, 2012

If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. People Talking About Your Brand – these metrics show you how many people are actively talking about your brand. You can also do a daily average by looking at the 28-day numbers.

Facebook 46

Facebook Metrics Comparison Data 46

Jeff Esposito

JANUARY 21, 2014

This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. Because everyone is pursuing the same goals, brands are doing new and exciting things to stand out. SEOs are using content as linkbait. In-House Content Creation Teams.

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

APRIL 22, 2012

They are also good friends to have in terms of keeping you above board (especially important for regulated industries and publicly held companies). In the real world this is not possible and the more successful the community becomes, the more others in the company will want to get involved.

Communities 51

Communities Report Embedding Education 51

Jeff Esposito

OCTOBER 18, 2010

And if changing the way I handle my own business can be so invigorating, I can only imagine how a company would feel if they altered their marketing tactics and freshened their brand. What are you willing to change to improve yourself or your company? Tags: Branding Mike Schaffer Labels Shedding Labels. No, really.

Sports 37

Sports Industry Brands Company 37