Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. Are you ready to market online?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

FEBRUARY 11, 2013

Is that content the real reflection of the brand and it’s value? Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. Many have a passion for the topic of conversation central to the brand they manage. Not always.

Communities 141

Communities Content Jive Meme 141

Janet Fouts

APRIL 29, 2013

Takeaways from the discussion were many, and largely about developing a professional brand, creating real networks of people who are interested in the same topics, staying in good standing in the community and supportive of others in their extended networks. Engineering Manager, LinkedIn. Even Jana’s puppy has a profile! Efficiency.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

AUGUST 21, 2017

Lack of empathy can lead to isolation and alienation, divisiveness within a team, highlight diversity issues and cause a brand to make catastrophic errors that alienate the customer base. If a team is feeling disconnected, it may simply be a lack of empathy for the team, the company goals, or the leadership.

Skills 81

Skills Training Loyalty Policies 81

Janet Fouts

OCTOBER 2, 2013

Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. That hurts the credibility of the influencer as well as the brand.

Advertising 182

Advertising Content Marketing Press Release 182

Janet Fouts

JULY 20, 2013

What about my personal brand? In my case my business brand is me, not a product or even the company. I can build my brand quite well without a Facebook page with my other social media accounts. Creating a Facebook page for a book can be short-sighted. How am I going to keep 5 Facebook pages populated and interesting?

Social Media 150

Social Media Facebook Energy News 150

Janet Fouts

FEBRUARY 27, 2013

The company earned an incredible amount of media coverage which put the company on the map. Objections from a publicly traded company. Critics will say a public company could never engage in this manner or face the wrath of investors or regulatory authorities. Increasing brand loyalty (83.9%). Armed with $9.8

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

DECEMBER 2, 2011

Unless you’re a big brand with Google Direct Connect you don’t own the page name. If that person leaves the company they still “own” the page. So why do all the big brands have Google+ pages then? They actually get to reserve the name of their company on Google+using Google+ Direct Connect.

Google 132

Google HootSuite Feed Feedly 132

Janet Fouts

APRIL 27, 2014

When I started my first company I had the great good fortune to be backed by a seasoned venture capitalist and advisors to help me learn the ins and outs of running a startup. I work with businesses of all sizes from Fortune 50 corporations to individuals building their personal brands online. Where does the consulting come in?

Consultant 139

Consultant Startup WordPress Education 139

Janet Fouts

JULY 16, 2015

Well, if you’re old school it may be because you’re afraid to let staff speak on behalf of the company because they might make mis-statements or damage the brand. I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Why is this?

Content 70

Content Google Company Marketing 70

Janet Fouts

FEBRUARY 12, 2014

If they are smart social users they will follow the person or brand on Twitter, join a group they’re in on Linkedin, follow the company, and engage in tangental conversations to become part of the person’s social network before they connect.

Social Media 159

Social Media Social Networking Buy Project 159

Janet Fouts

SEPTEMBER 12, 2015

It used to be the job of marketers to get a brand or product in front of the audience and stay there. Consumers say they are 73% more likely to buy from a brand that responds to users on social media platforms and a canned response with a link to your website is simply not going to cut it. Old school marketing is on it’s way out.

Small Business 70

Small Business Authentication Newsletter Discount 70

Janet Fouts

APRIL 18, 2011

Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. For starters build a list of all of the keywords you think people may be using when looking for your brand. The next day I got an email from the CEO of the company that made the tool thanking me for my support.

Social Media 136

Social Media Attensity SM2 Radian6 136

Janet Fouts

JANUARY 19, 2012

Building the brand of your company through the intelligence of your staff. Let them shine on Google+ and help build the brand identity of your company through your fabulous employees and their ideas. Take a look at the Ripples of some conversations to find even more influential Google+ users.

Google 135

Google Facebook URL Collaboration 135

Janet Fouts

APRIL 18, 2014

Responding to issues within your company or customer feedback online before things get out of hand. I want a brand to see me as a person, not fan #23,406,204. With a little focused attention you’ll quickly see the benefits. Better awareness of the needs of your market. Seeing changes in the marketplace more quickly.

Energy 144

Energy Social Media Social Networking Issues 144

Janet Fouts

JUNE 30, 2014

Of course we can expect Facebook’s team to have more advanced measurement and a whole lot more data than the average company, but it’s still an issue. That said, SocialBakers reports that brands are starting to see engagement on the rise on their Facebook pages. Don’t you hate it?). Enough about the backstory.

Sentiment 134

Sentiment Journal Analysis Facebook 134

Janet Fouts

MAY 30, 2012

I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet. Brands need to hedge their bets. How cool is that? Unfortunately the platform has quite a lot of downside too. And STILL, I love it.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

MAY 11, 2011

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. If you’re using social media for your business, know this.

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

FEBRUARY 4, 2011

Will this end Kenneth Cole’s brand or permanently damage his reputation? Fast Company: Kenneth Cole’s Tone-Deaf Tweet! Anything else just fuels the fire and if you get a back and forth started you’ll end up with a spoofer like @KennethColePR and it will spiral out of your control. I doubt it. Is Kenneth Cole an ASS?

Reputation 131

Reputation Social Media Twitter Types 131

Janet Fouts

MARCH 16, 2014

If you create scads of content and expect people to flock to your brand out of nowhere you’re nuts. You write about the passion that makes your company great. Equally, if you expect it to stand alone without the support of the people in your social networks you may as well rent a billboard in the desert. Where do we get content?

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

DECEMBER 9, 2012

One of the biggest organizational issues we find when managing Facebook pages for our clients is often the page was created by someone who is no longer with the company and now nobody has the login information the account was created with. Please, please Google, allow users beyond the big brands to create unique user names!

Communities 131

Communities Google API HootSuite 131

Janet Fouts

JULY 28, 2011

But if what you want to do with your social media presence is to be noticed, for your brand to stand out? If all of your posts are about the latest greatest coolest network or social media tool, odds are good you’ve got a lot of company writing about exactly the same thing. Then this could be the wrong approach.

Social Media 121

Social Media Groups Groups Blogger 121

Janet Fouts

JULY 5, 2011

The network itself is reminiscent of a mix of the best features of FriendFeed , Facebook and a few other networks, and as Kit Eaton pointed out in her Google+ post on Fast Company the network seems positioned to take over from Foursquare , Instagram , Facebook and maybe even Twitter and Quora.

Google 123

Google Syndication Foursquare Social Networking 123

Janet Fouts

JUNE 23, 2011

If you went to law school and have ambitions to a political career, you’d best be thinking about your brand from the get-go. If you’re looking to build your brand as an IP lawyer in the tech startup industry you might want to follow the venture capitalists and start-up CXO’s to see what’s going on out there.

TweetBeep 134

TweetBeep Twitter Privacy Directory 134

Janet Fouts

AUGUST 13, 2011

Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. Today I’ve got a guest post from Christian Arno. Read below for more info.

Social Media 134

Social Media LinkedIn Banking Social Networking 134

Janet Fouts

FEBRUARY 16, 2012

One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. Show each CXO and what their Twitter reach is, for example, and then the combined company reach. I spoke recently to a group of PR and marketing professionals about how to use social media in their work.

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Janet Fouts

AUGUST 29, 2011

Then it has to be constantly tweaked to suit the needs of the company, the market, changing trends in the marketplace, news, corporate changes, a ton of factors, right? Do some searches on SocialMention.com , Search.Twitter.com and see where people are talking about what you’re selling, your brand, even your competition.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

DECEMBER 27, 2011

She calls herself a “micro business marketing consultant”meaning she loves to help small companies get the most out of their marketing without spending a ton of money doing it. Shelly owns marketing and branding agency V3 Integrated Marketing. Naomi Dunford. Naomidunford Naomi is one smart marketer. Maddie Grant.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Janet Fouts

JUNE 5, 2014

Helping companies Think Like a Rock Star & with a Southern accent. Marketing/brand strategist, idea generator, digital content magician, scribbler, information junkie. A Forbes Top 50 Social Media Influencer, blogger, B2B content marketing and inbound marketing, and social media strategist working with tech companies and B2B.

Consultant 196

Consultant Klout B2B Influencer 196

Janet Fouts

JUNE 11, 2012

You don’t have to bury your brand identity to do a good job on Pinterest. Here’s a good example of a brand page for Vineyard Brands , a wine importer on Pinterest. Take The Mother Company for example. Have one board that’s pure showoff. Go ahead and show off a little. Reach for the sweet spot. Be inspirational.

Strategy 165

Strategy Fashion Collaboration Widget 165

Janet Fouts

NOVEMBER 12, 2010

This is a difficult attitude for a lot of companies–both large and small–and for some it’s insurmountable. They can’t imagine why they would want to promote anything but their own company. Shel defines it as “Generosity attached to a branding strategy.&# Say thank you. Be the answer girl.

Social Media 142

Social Media Paper.li Engagement Cost 142

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. No more cold calls!

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

JUNE 3, 2013

Needless to say, you should have a corporate social media plan and everyone in the company should know what’s in it. Yes, legal may weigh in on this and tell you not to, but if it’s brand reputation issue you’re going to need to find a way to put the fires out AND respond in a positive way. Who is responsible.

Social Media 176

Social Media Construction Reputation Patterns 176

Janet Fouts

DECEMBER 14, 2010

I want to share this with every social media manager who sets up listening posts and monitors what customers are talking about a brand, produces reports on tone and sentiments, top topics of conversations and trends. As more companies start to really use this stuff they’re tired of being sold on concepts. All this is not ROI.

Social Media 146

Social Media ROI Syndication System 146

Janet Fouts

AUGUST 10, 2011

Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first Ramadan marketing campaign. You may have been watching one of those PR nightmares in progress, this time with healthy food giant Whole Foods ?

Social Media Management 119

Social Media Management Social Media Upcoming Campaign 119