Firebelly

OCTOBER 20, 2015

Brands have to understand what a powerhouse Facebook has become. Brands can now deliver content to customers on Facebook in almost any way imaginable—status updates, photos, videos, ads, offers and, most recently, Instant Articles. Is your brand prepared to boost sales via Facebook? Check out these numbers! There are 1.4

Brands 100

Brands Facebook Mobile Industry 100

Firebelly

OCTOBER 20, 2010

It's the branding change that sparked criticism all over the country, when Gap, Inc. quietly unveiled a new logo for it's namesake clothing brand. Outcry his Facebook and Twitter like a storm, and the company was left with very few options.

Brands 174

Brands Study Communities Industry 174

Firebelly

SEPTEMBER 21, 2015

So what could a dislike button mean for brands? Brands don’t want to see how many people dislike their products or services. Community managers will be vital in protecting a brand’s social media image. Ok this person doesn’t like this brand—why? Facebook, in general, has always tried to keep it’s user experience positive.

Brands 100

Brands Communities Advertising Social Media 100

Firebelly

SEPTEMBER 27, 2011

At my job, I am constantly surrounded by people who are building a brand. They are building brands for their new companies or, more often, themselves. They, as individuals, are the brand. The key to building a brand is to pick a word that describes your brand and stick to it. You define the word.

Brands 209

Brands Twitter Tips Loyalty 209

Firebelly

SEPTEMBER 16, 2010

There are some pretty simple and widely-followed rules when it comes to branding design - the logo must work just as well in black and white as it does in color, make sure there's some connection to what the company does, and. The museum recently announced it's new branding strategy, which features an animated logo at the forefront.

Brands 162

Brands Study Issues Trends 162

Firebelly

APRIL 11, 2016

Read on to find out why this matters for your brand. ” When it comes to mobile, my visceral conclusions are: 1) Yeah, SnapChat is hot—we’re getting more and more brands asking about it—but it’s day has not come yet. Mobile users spend 30 minutes a day on Facebook. That’s the conclusion from this Statista chart.

Social Networking 100

Social Networking Brands Facebook Mobile 100

Firebelly

JANUARY 27, 2011

You need to know why your company exists, what you do best and what you don’t do well. As my friend Jason Falls says (you’re gonna love my Indian version of his Kentucky accent) – how about makin’ your product or service not suck first. It’s not a question. It’s a remark. Know your story. This is critical.

Brands 191

Brands Influencer Questions Company 191

Firebelly

JULY 1, 2019

We believe in their service and company culture. It’s why we joined their Agency Partner Program a while back and why I wanted to ask their Chief Marketing Officer Jamie Gilpin for some easy-to-digest insights into important matters facing agencies and brands today. Firebelly is a huge advocate of Sprout Social.

Social Media 170

Social Media Company Brands Marketing 170

Firebelly

OCTOBER 8, 2013

Many mega brands are finding out just how difficult it is to develop a successful social media strategy. Like many others, what these brands have not yet realized is that social media is an art form that needs to become part of a company wide shift in culture.

Social Media 158

Social Media Survey Collaboration Report 158

Firebelly

MAY 14, 2012

By Andy Parker In just the past few weeks, there has been an explosion of brands jumping on the Instagram bandwagon. Track Social has been following brands’ use of Instagram on Facebook through it’s searchable database of active Facebook apps and we have seen a continuous stream of new Instagram initiatives. That’s too bad.

Instagram 236

Instagram Marketing B2B Trends 236

Firebelly

NOVEMBER 15, 2012

Incidentally, for the brand managers and agencies reading this — if your favorite company took two hours to answer the phone when you called, how would you feel about them? Are you monitoring your response times or even aware of people talking about your brand? Further, certain brands carry more status.

Social Media 241

Social Media Hotels Retail Airlines 241

Firebelly

APRIL 29, 2013

So what does this mean for your Facebook brand page? By Christopher Penn It should take almost no time for Graph Search Optimization companies to spring up overnight for optimizing your marketing programs for Graph Search. Graph Search Optimization: What Facebook’s Social Search Means for Brands.

Facebook 203

Facebook Social Graph Guidelines SEO 203

Firebelly

OCTOBER 4, 2013

How you handle your interactions with them as a community manager for a brand can make or break whether they become loyal to that company. Whether it be from a negative or positive experience with another brand they have come to you. People, even brands, have bad days. First the customer has come to you, congratulations!

Communities 172

Communities Social Media Brands Company 172

Firebelly

OCTOBER 23, 2017

A social media crisis is bound to happen at some point to your brand. Respond Often times companies are so afraid of getting their words twisted, they choose not to respond at all. Monitor This should go without saying, but monitor all social interactions with and about the brand. Try a crazy situation, like a zombie apocalypse.

Social Media 129

Social Media Press Release Team Issues 129

Firebelly

DECEMBER 4, 2012

By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. There are, however, companies that make mega mistakes for millions to see. 8 Big Social Media Disasters of 2012.

Nielsen 241

Nielsen Social Media Statistics Sentiment 241

Firebelly

MARCH 10, 2011

Whether you’re over talking and burning your audience out, over taxing people inside your program or promising levels of service via social media that your company can’t deliver, the prudent approach is to have a balanced approach. Additionally, not every brand can really build community. Use them wisely. Know your place.

Strategy 199

Strategy Tips Discount Loyalty 199

Firebelly

DECEMBER 11, 2012

Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements.

Social Media 193

Social Media Social Networking Campaign Organization 193

Firebelly

MAY 22, 2017

Contests are an excellent way to get people to engage with your brand because, well everyone loves a chance to get something for free! This is a great way for your brand to reach audience outside of your current reach. If you want people to engage with your brand, you should get out there and engage with other people and brands too!

Instagram 136

Instagram Engagement Tips Hashtag 136

Firebelly

DECEMBER 21, 2015

For some brands—yes. Are you one of those brands? BEST DAYS AND TIMES TO POST TO YOUR LINKEDIN COMPANY PAGE. It’s a question we get a lot—what are the best days and times to update a LinkedIn Company Page? I’m surprised at the number of brands who keep making this common social media mistake. Read on to find out!

Social Media 100

Social Media Marketing Retail Social Media Management 100

Firebelly

OCTOBER 15, 2013

Many brands have had to learn the hard way that during a national disaster or tragedy, it is often best to step away from social media. Despite being seen in many peoples eyes as a distasteful way to plug his brand, Cole’s decision goes back to the age old thought that there is no such thing as bad publicity. But at what price?

Social Media 162

Social Media Fashion Authentication Price 162

Firebelly

OCTOBER 3, 2013

And while most of the discussion focuses on whether the latest gadget goodies will live up to user expectations, there is one question companies should yet again be asking themselves. For businesses, this means you must be sure your website and social media accounts translate fluidly onto the screens of various devices.

Mobile 160

Mobile Statistics Apple iPhone 160

Firebelly

AUGUST 17, 2012

The kind of marketing that big corporations pay elitist marketing people ridiculous sums of money for – and it’s geared towards humanizing nameless, faceless and tasteless companies. Not only does Tony sing his own jingle, he’s got strong opinions on marketing and branding. Well this, my friends, is the real thing.

Meeting 212

Meeting Team Types Brands 212

Firebelly

OCTOBER 17, 2012

Many have speculated that Facebook changed their Edgerank algorithm so that organic reach of brand updates was decreased – forcing brands into pay to play visibility via promoted posts. Here’s the real evidence that Facebook has arrived: Companies are freaking out about a change in its algorithm.

Facebook 194

Facebook Blogosphere Organization Advertising 194

Firebelly

JULY 22, 2011

A common fallacy that people really believe is that all they have to do for their brand is set up a Facebook fan page or Twitter feed and get instant success! Luckily, many brands are starting to understand that consumers no longer want an email newsletter to be the extent of communication they receive, especially local brands.

Social Media 239

Social Media Apparel Loyalty Hashtag 239

Firebelly

JANUARY 7, 2014

The art of finding the optimal times to post updates, tweet, and share brand items on social media remains a conflicting mess of information. Since there is no tried and true way of knowing your posts are being published at the perfect time, it is important to know your brand’s audience and the habits of its fans. Social Media'

Social Media 170

Social Media Patterns Study Platform 170

Firebelly

JUNE 26, 2013

With more and more users recording mini videos everyday it seems logical for brands to start utilizing the video tool of Instagram as another form of approval and connection from Millennials. Promoting your company’s culture in a fun loving, silly way is guaranteed to be appreciated and enjoyed by free-spirited Millennials.

Instagram 204

Instagram Video Feed Feedly 204

Firebelly

SEPTEMBER 25, 2017

Having brand ambassadors speak your praises will negate the credibility of their negative comment. Ultimately, it is up to you and your company to determine your protocol for hiding, deleting and blocking. appeared first on Firebelly | Social Media Marketing & Management Company.

Social Media 150

Social Media Construction Social Media Management Compete 150

Firebelly

JULY 1, 2011

Now, companies invest billions of dollars each year into finding new ways to reach an audience through the social giant. SimplyZesty posted 20 of the most innovative campaigns and the article outlines everything that the brands did right. Check it out.

Campaign 185

Campaign Facebook Marketing Social Networking 185

Firebelly

JULY 18, 2011

By Neicole Crepeau Social media consultants and bloggers have long urged companies to create Facebook pages and Twitter accounts and start a conversation with their customers. So, lots of companies have done just that. The problem is, most customers don’t want a conversation with a company or its representatives.

Social Media 174

Social Media Consultant Groups Groups 174

Firebelly

APRIL 18, 2011

How to Launch a LinkedIn Company Page. Your LinkedIn company page gets listed in Google’s and LinkedIn’s search engines, allows others to follow your company’s updates, gives you a place to promote services and products and even reports analytics. 10 Measures of Social Media ROI for Your Brand.

Social Media 184

Social Media Foursquare ROI LinkedIn 184

Firebelly

OCTOBER 23, 2013

Social media is the place where you can build a community around your brand. It’s hard not to want to talk to your new follower and let them know all about your company. Let them know you appreciate their interest in your brand but don’t inundate them with information about your product and your greatness all the time.

How To 177

How To Social Media Buy Questions 177

Firebelly

FEBRUARY 15, 2016

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. Study after study after study has shown that brands do a dismal job at responding their customers on Twitter. How can this be remedied? Check out my three Twitter best practices for 2016 and beyond!

Twitter 110

Twitter Study Social Media Engagement 110

Firebelly

JULY 1, 2013

Millennials value their friend’s opinions, especially over large companies. They key to getting a Millennial to trust your brand? Because of this sudden shift in car buying it is important that car companies take the necessary steps to keep up with Millennials, buy utilizing social media to connect with their customers.

Buy 164

Buy Mobile Study Social Media 164

Firebelly

APRIL 19, 2016

Search for those tagging your brand in their photos or updates. A common thing we’ve seen negatively impact many brands is purchasing followers. Brands should get comfortable with Instagram regramming/reposting apps to show fans & customers some love. 6) What brands are doing a great job on Instagram?

Instagram 100

Instagram Tips Marketing Hashtag 100

Firebelly

JANUARY 22, 2018

We’ve worked with many big name brands, from Qdoba to Fiji Water , to level up their integrated marketing campaigns. We are past the days where everything is valuable for a brand in terms of content. For Facebook, video is achieving powerful results for brands interested in profitable and practical ways for developing engagement.

Marketing 181

Marketing Influencer SEO Adwords 181

Firebelly

OCTOBER 26, 2015

Is your brand tricking customers more than treating them on social media? You don’t monitor brand mentions on Twitter or Instagram. The post 3 Ways You’re Scaring Customers On Social Media appeared first on Firebelly | Social Media Marketing & Management Company. Halloween is almost here. WHY YOU’RE SCARING PEOPLE.

Social Media 100

Social Media Instagram Publishing Questions 100

Firebelly

NOVEMBER 7, 2011

By Vic Gundotra For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Google+ Launches Pages, Opens Floodgates For Brands. Google+ Launches Branded Pages. When users add a brand to their circles, it increases that brand’s follower count.

Google 193

Google Policies Social Networking Groups 193