Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. 4. Inconsistent or lazy branding. You’re not alone.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

OCTOBER 5, 2016

Consider it a branding problem. In 2015, a lot of banks and companies and governments were waking up to the potential of this technology. But they didn’t like the idea of opening up their companies to anonymous networks of participants. These are companies and governments with enormous resources. Was it the ARPANET?

Banking 180

Banking Issues Reputation Data 180

Buzz Marketing for Technology

JANUARY 25, 2012

So what does this mean for marketers and for major brands in an era of social media? Effectively they are now the only ones that the general public will trust to speak about your brand. But to me that’s a quick fix on how you get information out of the company that the general public would believe. Well 2 things ….

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

SEPTEMBER 3, 2014

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Their use of your particular brand and how aware they are of you. The perception your brand and product offering creates.

eBook 223

eBook Loyalty Research Data 223

Buzz Marketing for Technology

APRIL 25, 2013

In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. At many modern companies, it’s hard to find anything that is not related to technology in some way.

Marketing 258

Marketing Conference Fashion Mobile 258

Buzz Marketing for Technology

SEPTEMBER 7, 2011

I know it sounded like plenty of roles I had within major companies! In fact, 68 percent of companies don’t know or can’t measure social media ROI or worse 62 percent of CMO believe that social media will pay off … eventually!

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

DECEMBER 21, 2012

Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. And consumers don’t think of mobile as a channel, but rather another means of connecting to a brand, whenever they want—wherever they want. 1. Using data for real-time content targeting.

Mobile 225

Mobile Marketing Applications Exercises 225

Buzz Marketing for Technology

FEBRUARY 27, 2013

With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Buzz Marketing for Technology

APRIL 3, 2011

Meanwhile, at the same time media, advertising, technology, and brand are all moving towards a singularity and, as such, digital marketing becomes the easy moniker with which to refer to all these changes. 3) How is Microsoft helping brands to connect with customers using the Microsoft Digital Marketing suite?

Sharepoint 261

Sharepoint Microsoft Marketing Content management systems 261

Buzz Marketing for Technology

JANUARY 19, 2011

I was shocked to learn that this company actually hired one of these Marketing Interns just to “Do Twitter for us” into a role they dubbed a “Twintern”. When did it become ok to just give anyone off the street the keys to one of the most important assets you have … your Brand! OMG I almost fell off my chair! No related posts.

Posterous 252

Posterous Case Study Fashion Study 252

Buzz Marketing for Technology

SEPTEMBER 10, 2014

Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom line. So the assumption that change is the weird thing and stability is the normal thing is something that causes a lot of companies to get taken by surprise. And I’ll give an example of a friend of mine at a big publishing company.

Forums 253

Forums Data Skills One Spot 253

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. Sites must be more visual, more concise and more consumable, taking the following into account: 1) Design your site for the consumer, not the company. 2) Start testing, seriously.

B2B 252

B2B Marketing Case Study Buy 252

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? Your PR needs to move from publications to conversations.

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

DECEMBER 8, 2010

Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Share this on Reddit. Share this on FriendFeed.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. PD: Let’s switch to big brands.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

DECEMBER 14, 2016

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. They enable one-to-one communication between brands and consumers at scale, and they leverage technology in order to do that.”.

Conversation 100

Conversation Marketing Apparel Tourism 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. A: I don’t like to speak ill of other companies so let me concentrate on the good parts of Metavana instead of the ‘bad parts’ of others. What makes what you’re doing different than all of the others?

Microsoft 235

Microsoft Sentiment Engineering Trends 235

Buzz Marketing for Technology

FEBRUARY 2, 2011

In fact I get a little worried that the CEO of one of these companies will one day meet our CIO and thank him for our business and he won’t even know who they are! I also like to think about the traditional path that the CMO has taken into the C Suite is changing. No related posts.

Marketing 265

Marketing iPad Applications B2B 265

Buzz Marketing for Technology

SEPTEMBER 8, 2010

The problem is, most B2B companies don’t have a strong why. You can go on and on about other brands (Southwest Airlines comes to mind) that have a strong mission or a strong why. Tags: Advertising Branding Communications Content Marketing Innovation Lead Generation Social Media Strategy. Tweet This! Share this on Facebook.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

APRIL 10, 2013

Then show how much more money the company could be making if you could get hard data on exactly what’s working and what’s not working. Relate it all to the brand. In a critical way, the e-commerce site is the final touch point, the ultimate ‘proof’ of the brand concept. Add up the losses. Is there something we can do better?

Team 185

Team Proposal Buy Case Study 185

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it.

Feed 264

Feed Feedly News SEO 264

Buzz Marketing for Technology

AUGUST 27, 2009

An obvious win for companies looking to jump into Social Media is in the Customer Support area. If that isn’t a wake up call for Technology Companies, I don’t know what is! So why wouldn't you take every opportunity for your brand to build better and deeper relations with every customer you can using Social Media for Customer Support?

Social Media 203

Social Media Research Company Brands 203

Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. The empowerment of the individual consumer can and will affect every brand. Brands that fail to adjust will be left out in the cold.

StumbleUpon 211

StumbleUpon Digg Reddit B2B 211

Buzz Marketing for Technology

APRIL 4, 2013

Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. Other companies like smartsy are showing a more targeted approach to visual recognition, allowing consumers to use devices they already have and apps they already use to interact with the world in specific ways.

Crowdsourcing 185

Crowdsourcing Mobile Applications Hashtag 185

Buzz Marketing for Technology

AUGUST 5, 2014

We had an esteemed panel consisting of Amber Quist , the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss , the Vice President / Business Leader of Social Media at MasterCard; and Adam Buchanan , the Social Media Manager for Cabela’s. This webinar was sponsored by Spredfast.

Eventful 100

Eventful UGC Marketing B2B 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

All of that is a good start, but the results you need to justify your efforts will come by taking a holistic company approach. Activating brand advocates. Enlist them for your brand. Build your brand with the power of their voice. Build your brand with the power of their voice. Improved Customer Support.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Related posts brought to you by Yet Another Related Posts Plugin.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

APRIL 15, 2016

Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. And only a small percentage reported effective data management practices.

Data 100

Data Survey Fashion Analysis 100

Buzz Marketing for Technology

DECEMBER 19, 2012

Certainly, many ecommerce shops attempt to mimic Amazon’s highly successful interactions with returning customers (“You were interested in XYZ, so you may enjoy ABC,” etc.) — but most companies are not going far enough, allowing customers to slip through the cracks. Going for Cross Channel Optimization.

Insurance 206

Insurance Banking Airlines Loyalty 206

Buzz Marketing for Technology

NOVEMBER 28, 2012

They’re producing data that can inform overall branding and in-store shopping experiences. From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout. What are their preferences while engaging with a brand they return to again and again?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

JUNE 9, 2010

New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. (Which is what the CEO and the market wants from you anyway!). Tweet This!

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

DECEMBER 22, 2009

As the “lightning rod” for all things social at Avaya – I have tried not to accept the mantle of being the head of social media and instead be more of a caretaker of social activity across the company. I agree you need someone to know what is going on across the company socially but you should not confine social to just a few select people.

Social Media 243

Social Media StumbleUpon Digg Reddit 243

Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Let me explain ….

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

AUGUST 10, 2011

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

NOVEMBER 16, 2011

Winning companies are defined today not by their product and service offerings but by the manner in which they respond to the needs of their consumer. Is Sentiment Making Brands Stupid? You have to be ready to act in a heartbeat. Ok so this isn’t the newest concept you ever. I loved the article by Nick Carr a few.

Marketing 194

Marketing Sentiment Analysis Data 194

Buzz Marketing for Technology

JUNE 27, 2008

Another person I talked to was a one-person shop who is responsible for building elearning courses for a company that serves a number of organizations in developing nations. The Branding Issue. A big issue with the presentation template is that they’re branded with logos or company brand elements.

Template 280

Template Templates Course Real Estate 280