Ari Herzog

JUNE 28, 2012

Laurent works for an email marketing company and has her own Facebook page to promote training events and ask her fans what they think about the evolution of social media. I have many friends who are sole proprietors, entrepreneurs, authors, musicians, and other personal brands who are creating and promoting Facebook pages. Corissa St.

Facebook 189

Facebook Loyalty Small Business Eventful 189

Ari Herzog

JULY 5, 2011

How many companies are willing to spend up to $200,000 to purchase their own domain? Companies have historically been limited in what they can buy and how they can market their brand in accordance to availability. Companies, organizations, and individuals can not buy their own domains in the name of themselves.

Buy 96

Buy URL Travel Groups 96

Ari Herzog

AUGUST 8, 2012

Peter elaborated that companies are not creating value as much as capturing value, citing, for instance, the recent acquisition of Buddy Media by Salesforce. “Companies are organizing for social business,” he writes, “[They are] focusing on operationalizing programs for tens and hundreds of thousands of employees.”

B2B 136

B2B Review Company News 136

Ari Herzog

AUGUST 25, 2011

Stepping away from individuals and focusing on municipalities, there are a host of websites that offer municipal services and assume people want to read about their communities on their corporately-branded websites. These companies never asked city leaders for permission to create these brand pages. But that's.

Klout 114

Klout Review Skills Hosting 114

Ari Herzog

JANUARY 18, 2011

You use toothpaste every morning — so have you ever visited the company’s website? Websites visited include Aim (and sister brands), Aquafresh , Colgate , Crest , Darlie , Elmex , Lion brands, Sensodyne , Signal , TheraBreath , Tom’s of Maine , and Zendium. Why or why not?

Video 127

Video Brands Company Twitter 127

Ari Herzog

AUGUST 30, 2010

I’m sure the folks at New York-based JKAhosting.com don’t know what’s going on around the blogopshere, so they and other companies should pay attention to a series of blog comments I’ve received in recent days — that are identical to the following screenshot: If the text is too small, you may click the image to zoom.

Comments 98

Comments URL Metrics Hosting 98

Ari Herzog

AUGUST 22, 2013

I managed online footprints for nonprofits and a Fortune Global 500 company. Blog News Productivity branding' I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. I spoke at colleges.

Meeting 168

Meeting Marketing Avatar Flickr 168

Ari Herzog

AUGUST 4, 2010

Describing themselves as search engine optimization and web development specialists who possess “online brand and marketing expertise,&# it is curious that a British marketing company named Essential lacks basic Twitter familiarity. It seems she spammed other blogs too, per this blog post devoted to her and her company.

Twitter 112

Twitter Case Study Marketing How To 112

Ari Herzog

SEPTEMBER 6, 2012

That’s a classic move and I wish other companies were equally progressive in giving freebies or discounts to their favorite customers on their birthdays. When he's not blogging, Ari helps brands improve their digital media marketing. P.S. Starbucks rewarded me with a free drink coupon because it, too, knew my birthdate.

Google 143

Google Discount Apple Comments 143

Ari Herzog

JULY 29, 2012

But the company tweets at @JohnDeere and also promotes a Facebook page — and the terms of use of both social networking platforms allow anyone over age 13 to create an account. When he's not blogging, Ari helps brands improve their digital media marketing. Do you spot the conundrum yet? Do they have a choice? Got a question?

RSS 159

RSS Engineering Social Networking Feed 159

Ari Herzog

DECEMBER 19, 2013

Do you remember when brand pages on Facebook had fans? “Your brand can fully benefit from having fans when most of your ads show social context, which increases advertising effectiveness and efficiency,” says Facebook. You used to be able to visit a page and click a button that said, “Become a Fan.”

Adwords 152

Adwords Advertising Organization Hashtag 152

Ari Herzog

DECEMBER 6, 2010

Despite social media’s growing popularity many executives and other employees in our companies have not yet embraced the trends. I like to look at the space as a large cocktail party where you get to meet interesting folks each day that are talking about the brand. The cliché that you cannot measure conversations is baloney.

Social Media Management 169

Social Media Management Social Media Education Case Study 169

Ari Herzog

SEPTEMBER 21, 2010

If you hire a company that provides press release writing services, you could pay anywhere from $50 up to $850. Typical press releases begin with the company name — the incorrect focus for social media press releases. Guest Post by Kenneth Weiss: When Social Media Becomes Slightware, Your Brand Does Not Stand a Chance.

Press Release 131

Press Release Social Media How To MySpace 131

Ari Herzog

JUNE 23, 2011

When choosing with whom to align themselves, more and more companies are considering your Klout score. You could be the CEO of a large company, but some who see you have a Klout score of 19 will think less of your potential influence. You should also share and interact on Facebook and LinkedIn. Spread the love around.

Klout 190

Klout Influencer LinkedIn System 190

Ari Herzog

JULY 11, 2011

I love (insert brand name here),” says something about us. We don’t do it just to say something about the company. The choice is yours as you brand your identity to the world. It establishes our identity. We say we love something because it ultimately says something about our self. It is about us. Thank you for reading!

Social Networking 115

Social Networking LinkedIn Communities Mobile 115

Ari Herzog

OCTOBER 8, 2010

With 500 million members, the easiest way for people to know about your company’s new products is Facebook. Musicians and politicans use it for branding, so why shouldn’t you? Speaking of video, there are many companies that can help you create a viral video on YouTube so those views go up quickly. Be productive.

Social Media 161

Social Media Tips MySpace Video 161

Ari Herzog

MARCH 1, 2012

Not surprisingly, many companies in the financial services industry are forking over a chunk of that change to their social media budgets. By that, I mean they were arguably the first financial company to fully embrace Facebook during its early years. Which companies need improvement? But what works and what fails?

Social Media 105

Social Media Small Business Banking Retail 105

Ari Herzog

FEBRUARY 12, 2011

I also didn’t expect a response from anyone associated with the company, so my thanks to Salesforce.com administrative person Rhonda Ross who saw my tweet due to keywords she was likely searching, and replied to me. If anyone else tweeted similarly, I didn’t notice. Go check it out. I wonder what’s next.

Applications 107

Applications Engineering Blogger Comments 107

Ari Herzog

MAY 21, 2010

This new site will be designed to appeal to the highly valuable 25-49 year-old audience, and enable the Msnbc Digital Network to offer consumers another compelling site in its collection of innovative and powerful news brands. I wonder how branded Microsoft will be in this magazine, considering the behemoth is the MS of MSNBC.

Microsoft 70

Microsoft Journal Collaboration Hosting 70

Ari Herzog

FEBRUARY 16, 2011

I believe that we will see so many more social media experts in the future, because they’re needed, and we need a LOT of them to transform business around the globe – to make companies better, and to have them save the world. Because I believe that eventually it will be companies that save the world. Debate is healthy.

ROI 120

ROI Metrics Social Media Buy 120

Ari Herzog

JANUARY 3, 2013

Nowadays though, the big companies are getting better and better imitating the strengths of the small ones but doing one better with lower costs and better advertising. The growth of mobile technology is being hampered by companies rushing into production on smartphone friendly websites or applications to use. Got a question?

Small Business 138

Small Business Mobile Applications Loyalty 138

Ari Herzog

FEBRUARY 6, 2011

Dan: In some cases, they are from brands we like. It’s worth adding we were not asked nor were paid to include specific brands. Me: Do you think any companies should NOT be marketing themselves on. Where did you get the ideas of which illustrations to use? In other cases they came from research into case studies.

Facebook 183

Facebook Marketing Hubspot Case Study 183

Ari Herzog

SEPTEMBER 8, 2011

The agenda indicates a who’s who of represented brands and speakers, including social media directors and business executives from Morgan Stanley, Audi, Gannett, PR Newswire, and HootSuite. Here is a Gravity Summit overview.

Badge 132

Badge Airlines HootSuite Overview 132

Ari Herzog

AUGUST 25, 2011

This is a question that many companies both new and old often struggle with when deciding to start a blog. Choose a domain to represent your brand. If you already have a company website, then you may want to set up [link] or [link]. If you have a company website, your blog should match it and include the same look and feel.

Tips 144

Tips Widget Repository URL 144

Ari Herzog

SEPTEMBER 30, 2010

Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Specialties : Business consulting, social media, community building, business relationships, branding, marketing, mobile applications, digital marketing, social education, non-profits. KJ Creative.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Ari Herzog

JANUARY 5, 2014

With over 4,500 people and companies following me on Twitter at @ariherzog , why did I create a new account at @ariherzogdotcom last week and ask people to follow me there instead? Looking back to January 1 when I blogged about creating a new brand for myself , I ask these questions and laugh. My motivations were honorable.

Social Networking 148

Social Networking LinkedIn Groups Groups 148

Ari Herzog

JUNE 15, 2010

Four months ago, I shared with you the story of Peggy who liked a brand and created a page in its name. I explained that even if the brand’s company approached Peggy to transfer page ownership, Facebook rules prohibited the transfer — as page creators couldn’t be removed by other administrators.

Facebook 111

Facebook How To Policies Social Networking 111

Ari Herzog

FEBRUARY 21, 2011

It is common for marketing companies and brands to send you newsletters, coupons, and other forms of both solicited and unsolicited spam because you provided your email address somewhere online. Do you like the photograph of a 1968 water meter by an Australian company called Email Limited? Life goes on.

Products 148

Products Tips Bookmarklet Newsletter 148

Ari Herzog

SEPTEMBER 27, 2010

I could have googled the information or called the company’s hotline but I turned to Twitter and received an answer quickly. Greg Verdino understands the necessity and impact of companies responding to (prospective) customers quickly, effectively, and efficiently using internet technologies. Related posts: Be Your Own PR Firm.

Wireless 112

Wireless Airlines Review Banking 112

Ari Herzog

SEPTEMBER 28, 2010

Erika Napoletano argues it is crucial for companies to reach out to customers who are talking about them. Whether you’re someone who’s the subject of criticism, a person who thinks the internet makes them unaccountable for their actions, or a brand fortunate enough to have earned a loyal fan, maybe it’s time to think about your audience.

Social Networking 112

Social Networking Influencer Engagement Comments 112

Ari Herzog

FEBRUARY 27, 2012

I’ve been acknowledged for internet advocacy and online coalition building in publications including TechRepublic.com, Poynter, MSNBC, Fast Company, and Federal Computer Week. I am an adjunct instructor of digital marketing courses at area colleges; and volunteer as President of the Boston chapter of Social Media Club.

Social Media Management 132

Social Media Management Social Media Adwords Case Study 132

Ari Herzog

SEPTEMBER 29, 2010

Amber Shah, the software developer behind the start-up company, elaborates : Between managing the blog and building the Code Anthem site itself, I never got around to putting up a bio and photo or a contact form. I think using real names would give your company and site a lot more personality.&#. They prefer anonymity. at AriWriter.

RSS 96

RSS Software Sites List 96

Ari Herzog

MARCH 23, 2015

Also, having been through some rough patches in my career during the dot-com downturn, I thought blogging might help me establish a bit of a professional brand. I have my URL on my resume and I would hope that any company looking to hire me would get an idea that I’m knowledgeable and interested in relevant areas.

Journal 70

Journal Statistics URL Types 70

Ari Herzog

SEPTEMBER 26, 2012

They listened to my tweets, engaged me publicly and privately, and proved once again why they are such an excellent company with amazing customer service. When he's not blogging, Ari helps brands improve their digital media marketing. JetBlue didn’t have to help me. But they did. I can now talk about JetBlue, too. Got a question?

Case Study 122

Case Study Study Twitter Travel 122

Ari Herzog

SEPTEMBER 20, 2012

I was the creative director for a company doing online video and games. When he's not blogging, Ari helps brands improve their digital media marketing. I arrived here in 2002, as the debris from the dot com crash was still being cleared away. AOL was going strong and the books sold on Amazon were made of paper. Got a question?

MySpace 187

MySpace Tweetdeck Mashup Flickr 187

Ari Herzog

JUNE 17, 2012

Designed by Finnish illustrator Kustaa Saksi and painted by Canadian street artist Patrick Thompson, beer company Molson M commissioned the artwork near the Toronto intersection of Church and King Streets to complement its social media campaign, “ Paint With A Tweet.” You will also notice a block of small print toward the bottom.

Twitter 115

Twitter Foursquare Hashtag Advertising 115

Ari Herzog

MARCH 15, 2012

Before we finalized anything, we made sure that everyone in our company was behind it. They may or may not know what your company actually does. Yes, some people still think like that: Thankfully no one in our company does anymore.). But we stared with the most important: Our team. Second: Deliver It Correctly.

How To 123

How To Marketing Team Template 123