Almost Savvy

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.

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8 Tips: How To Choose the Right Profile Photo

Almost Savvy

Logo – Unless your business is a well known brand (think Ford or Macy’s), it is probably best to use your photo rather than a logo. Consistency – A great way to help your own branding is to use the same photo for all of your online profiles. You are in good company.

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Use Social Media to Be Human: Tips from Michael Brito

Almost Savvy

Are the same strategies they’re using applicable to small businesses without the same brand recognition? Your turn: Which brands or companies do you see “doing social media&# right? We see them online on Facebook and Twitter, though we’re not always quite sure what they’re doing there.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Did you calculate the ROI of the telephone or the company car before you invested in them? You’ve heard the stories; a bookstore ( or was it a coffee shop, no wait, it was a computer company, or was it a magazine, it’s so hard to remember ) set up a Facebook Page and six weeks later had 2.5 Your Business Sucks.

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If I ignore bad publicity, does that mean it isn't there?

Almost Savvy

Posted by Irene Koehler in Branding on August 28, 2008 | no responses Big companies, small businesses – we all work very hard to deliver an extraordinary product or service to our customers. Integral to determining a response while simultaneously reinforcing the brand is understanding your target audience.

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