Adam Sherk

NOVEMBER 14, 2011

But let’s say you are an individual or company that is trying to combat negative listings that rank highly for your name. Prior to the freshness change the news onebox would have still been prominent but only 2-3 of the natural listings would likely have been brand new content. What You Can Do.

Reputation 155

Reputation Google Wikipedia Embedding 155

Adam Sherk

DECEMBER 3, 2013

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. 29% of the top 500 pages is a pretty good showing, and a wide range of content brands, areas of coverage and audience demographics are covered. 85 Fast Company 281 1,050,360.

News 161

News Sites Google Content 161

Adam Sherk

JUNE 29, 2010

Bruce – It seems like when a company doesn’t quite know how to describe their product/service, they go with “solution.&# The numbers are a little skewed on that one because there were releases from companies with “Synergy&# in their name. It’s tough because part of our company name is ‘Innovative.’

Press Release 279

Press Release Marketing Class List 279

Adam Sherk

AUGUST 11, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

AUGUST 16, 2010

UPDATE: I contacted Dennis Yu , who gave me this information: Facebook requires that brands get approval in advance and spend at least $10k, which is what JVC did. But based on Dennis’ input, it sounds like the promotions guidelines change based on how much money a company is willing to spend on Facebook for a particular promotion.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

FEBRUARY 17, 2010

Does Google Want Brands in Your Social Circle? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development.

Sites 118

Sites News Google Facebook 118

Adam Sherk

FEBRUARY 25, 2010

When users click a retweet button, they expect to see something along the lines of: RT @[brand] [headline] [URL] That exact format does not need to be followed, but you want to minimize the work that users need to do before sending out the tweet. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

SEPTEMBER 10, 2010

It’s simply no longer profitable for companies to report “news.” In my book, Everything I Know about Marketing I Learned from Google , I share 20 “Googley Lessons” that marketers can learn from the world’s most ubiquitous brand to better engage customers and prospects. OK, maybe not dead. But dying a quick death. Look at AOL.

News 121

News Press Release Survey SEO 121

Adam Sherk

JULY 15, 2013

Joanna Lord – Joanna seems genuinely passionate about building customer loyalty, transparency and some of the specific marketing efforts that big brands have undertaken. Dana DiTomaso – I liked her ideas and her creativity, and she has lots of good ways for smaller brands to compete against the big ones in local SEO.

SEO 148

SEO Compete Tips Loyalty 148

Adam Sherk

DECEMBER 22, 2009

Getting a clear understanding of how your target audiences locate and interact with your content and engage with your brand will give you actionable data to use next year and beyond. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

OCTOBER 29, 2009

Related posts: Does Google Want Brands in Your Social Circle? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. But Social Search has a better chance of making it, so it’s a good idea to start developing a strategy for it now.

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

AUGUST 7, 2009

Brand Ambassador / Personality – a person or persona that officially represents the company on Twitter. Of course the PR and marketing staff should also play an active role in your Twitter strategy, and company employees of all kinds should be considered in the overall social media plan.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

MARCH 2, 2010

Most organizations prefer to keep their figures private so I’m not able to share the actual sites but they are all well-known brands. Well-established brands still get a large portion of their traffic via direct navigation. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Survey 193

Survey Twitter Digg Hitwise 193

Adam Sherk

APRIL 13, 2010

Home pages will rank well for branded searches regardless of site speed, so it is at the content level that the scores matter more. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Article Source Page Speed Score (article) 1 Yahoo!

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

SEPTEMBER 3, 2009

PageRank is a lesser factor in Google News, used “delicately” since the linking structure of a brand new article is going to be different from an article published years or months ago. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 158

News Google Tips Press Release 158

Adam Sherk

AUGUST 25, 2009

Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Special promotions like contests and giveaways can also be effective.

Engineering 102

Engineering Health Care Hitwise Press Release 102

Adam Sherk

OCTOBER 6, 2010

In looking at these figures it is important to note that sites with larger audiences have greater opportunities for engagement, so bigger brands are likely to have larger numbers. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

APRIL 26, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. The Like button does appear on their article template: But at least on my computer it was a little slow to load, and once loaded it added some extra white space before the start of the editorial text.

News 149

News Module Widget Facebook 149

Adam Sherk

AUGUST 11, 2009

Tip #21: Guest List People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. It was beautiful, but don’t make it more than it is.

Tips 102

Tips Publishing Press Release Syndication 102

Adam Sherk

DECEMBER 15, 2010

Many publications will syndicate the major features and articles from their most important journalists across all their websites, which makes their publication consistent across different regions and helps to establish an international brand. Christian Arno is founder of global translation service and localization company Lingo24.

Publishing 124

Publishing Tips Syndication Resources 124