Proactive Report

JUNE 5, 2011

According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,&# only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis.

ROI 82

ROI Social Media Metrics Survey 82

Sprout Social

AUGUST 12, 2020

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

Communities 142

Communities Brands How To Forums 142

Jason Yormark

JULY 22, 2009

Self hosting will give you the flexibility of doing what YOU want, and completely branding the experience with your brand. Create Community Next you need to consider having a “controlled” community environment in your world. In other words, a community platform that lives on your site.

Communities 190

Communities Tools Strategy Message Boards 190

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs.

Communities 137

Communities Wiki Yammer Forums 137

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I spent a long time in a very large brand.

Communities 117

Communities Groups Groups Social Media 117

Buffer Social

JULY 27, 2023

This enhances brand recognition and sets a standard for your audience's expectations. Think beyond metrics like likes or retweets when looking at your content's performance. Improve your content through analytics and community feedback Last but not least, let your audience power your content. Is it engaging and clear?

Content 76

Content How To Guidelines Research 76

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. While I can't dispute that good websites are falling by the wayside because of Facebook, one can't ignore the fact Facebook is a great platform to induce interaction.

Social Media 167

Social Media Facebook Marketing Consultant 167