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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Build community platforms around real communities of shared interest.

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

I won’t dive into the tactics of how to use these tools in this post, but below I reference the ways any person or business can build a community on a limited budget. By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building.

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What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

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Ask Buffer: How to Create High Quality Content

Buffer Social

This enhances brand recognition and sets a standard for your audience's expectations. An example of an audience need is “a humorous and transparent approach to recruitment,” like Adam Karpiak on LinkedIn. Maintain a consistent style, tone, and quality across all your content pieces. Is it engaging and clear?

Content 76
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Five Digital Channels For Word of Mouth Marketing

Mindjumpers

Interaction and participation play a role in both connected marketing and in conventional outbound forms of communication such as e-mail marketing. Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities.

Marketing 171