article thumbnail

5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Brands 150
article thumbnail

How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one?

Process 163
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How 4 Wellness Brands Use Instagram to Build Community for Women

Ignite Social Media

The brands that get it, get it. In the marketing industry we often hear the phrase “consumer-first” marketing, which is an approach that businesses use to keep their customers top of mind and at the center of everything they do. But what happens when traditional marketing and social media collide? Mielle Organics.

article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

article thumbnail

How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 116
article thumbnail

10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. hours on social media. Image source.

Campaign 305
article thumbnail

Marketing, community, support or all of the above?

Dave Fleet

Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. This early focus on relationships, reputation and engagement led social media to naturally lean towards driving loyalty and affinity with brands over time. Is this a good thing?