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The Role of Community in Modern Branding

Pixlee

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. critical part of any holistic branding strategy. within existing networks of consumers, as modern brands are no longer simply about. who are buying them.

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How Brands in the Pharmaceutical Industry Stack Up

Unmetric

In this piece, we specifically look at metrics, content, and campaigns of 15 brands. Brands Analyzed: Abbvie, Allergan, AstraZeneca, Bayer, Boehringer Ingelheim, Bristol-Myers Squibb, Eli Lilly & Company, GSK, Johnson & Johnson, Merck, Novartis, Novo Nordisk, Pfizer, Roche, Sanofi. Time Period - Jan 01 - Dec 31, 2016.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Regeneron Pharmaceuticals.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 108
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10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. Just ask anyone in the pharmaceutical industry how they could possibly engage in drug marketing on Twitter. 3) What are my competitors doing?

Questions 280
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5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. I see this too often, especially in industries that have lots of jargon, such as high-tech, financial services, medical, pharmaceutical, etc. It’s hard to watch when companies are so close to a beautiful story, and then this happens! ” Ackkkk!

Company 60
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3 Things You Can Learn From Daryl Katz

The Realtime Report

After Katz graduated from law school, he decided to come full circle by investing in the pharmaceutical industry. Katz’s business empire began with the pharmaceutical business, but he chose not to define himself by only one industry. One reason is that he foresaw a shift in the winds of the pharmaceutical business.