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Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica. Facebook continues to dominate the social space as a market leader.

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Rules to Remember About Facebook Political Ads

Ignite Social Media

Facebook recently implemented an authorization process for page admins and advertisers in the U.S. This occurrence has led to confusion surrounding this process, so let’s demystify the authorization process and clarify what Facebook considers a political ad. . who run political ads. Who needs to complete this process?

Facebook 103
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

I would create the event graphics myself using Canva , and use them to promote the events on Diversability’s social channels, amplify them on my personal accounts and within other disability communities (like Facebook groups I was part of), and share the marketing materials with our speakers to help expand our reach.

Brands 82
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

After all, nearly 3 billion people use Facebook every month. Remember, most marketers’ first social initiatives included blog posts and Facebook updates: You did the talking, your audience mostly just listened. Even today, in the face of declining organic reach, every top brand posts to social at least some of the time.).

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Universities: How to Use Social Media as Well as Students Do

agora pulse

Should you have a private Facebook group for the Student Activities department? Creating a Facebook even t can be a great way to promote and share an event widely—especially when the university encourages students and others to invite their own friends on Facebook. Events committee and other committee chairs.

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Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity SMM

B2B customers are using larger buying committees to review potential purchases, they’re gathering almost all of their product research from digital content, and they’re taking longer than ever to make final purchase decisions. Be the Hero (to Your Customer—and Make Them the Hero to Their Business).

B2B 130
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Social Media Hacking: How to Protect Your Account

Oktopost

No other channel goes further in creating real relationships with your customers, and a community around your brand. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. It’s easy for a hacker to create an account on social media that looks like it belongs to your brand.