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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers are important in PR.

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Technorati. Technorati. Blogdigger. Google Blog search. BlogPulse Conversation Tracker. Blogpulse Trends. Ubervu (beta). Web Page Changes. WatchThatPage.com.

Trendrr 267
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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Find directories ( alltop.com , technorati ). Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. Build Your Brand and Expertise. It’s important to build your brand and specify a few employees with specific expertise.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

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Why your AdWords Landing Pages Should Match your Brand

Idaconcpts

Your overall landing page design should include at least a version of your general branding – if your site and brand is in navy blue then include this as part of your landing pages. Subscribe to the comments for this post? Share this on Technorati. The transition should be smooth. Email this to a friend? Tweet This!

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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Have you ever wondered what people are REALLY saying about your brand ? Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand. In layman’s terms, MutualMind helps you make money by helping you guide the public perception of your brand. Tweet This!

Brands 114
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Strategies to Ensure an Engaged Social Presence

Harp Interactive

Brian Solis describes engagement as: “Engagement is essentially the first step in building a relationship between your customers and your brand.&#. Reactive engagement is simply responding to direct dialogue to or about you or your brand/business. When someone mentions your name/brand, thank them…answer them … respond to them.