Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

Social Media 226

Social Media Tips Marketing UGC 226

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

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Instagram Brands Fashion Sports 155

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

Instagram 130

Instagram Engagement Brands How To 130

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? I also have calls and emails with external partners or people that work with outside of EA SPORTS as we discuss upcoming conferences, events, how we can partner, etc.

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Sports Communities Social Media Forums 204

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It expands your reach. It happens every week.

Brands 145

Brands HootSuite Hashtag Instagram 145

Adam Sherk

AUGUST 28, 2012

Sports teams are among the biggest offenders: Now don’t get me wrong. Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention. Related posts: My Top Posts of 2010 on SEO, PR and Social Media for News and Sports.

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Sports Team Facebook Feed 116

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As is understanding the stakes your brand has in significant cultural moments. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. Enter social media moderation.

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Eventful Social Media How To Sports 114

Social Media Strategies Summit

APRIL 22, 2021

As well as showcasing visual elements of the new branding, this campaign directs viewers toward a dedicated landing page that explains the new logo and goes in-depth on how it came about. In particular, Baylor was applauded for its “high-quality content”, focusing predominantly on campus life and the successes of its sporting teams.

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Education Examples Social Media Meme 264

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Users create posts in topic-based communities — called subreddits — and interact in comment threads. It means someone likes your post or comment, or found it useful, insightful, helpful, etc.

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Reddit Brands Meme Forums 100

Keyhole.co

DECEMBER 26, 2023

Plus, it has expanded into proprietary adventure sports, racing, and music. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination.

Social Media 52

Social Media Strategy Sports Meme 52

Buzz Marketing for Technology

DECEMBER 15, 2011

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. But only 0.2

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Engagements received on brand content. Posts sent per day.

Industry 123

Industry Real Estate Social Media Sports 123

Ari Herzog

OCTOBER 20, 2010

It goes without saying that people enjoy commenting here, and I enjoy interacting with them. But some comments never make it past my Akismet spam filter. Here are some examples of comments you should never write (with embedded links removed): 1. The vague comment. The misspelled gratifying comment. Very well-done!

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Comments Patterns Sports Delicious 132

Convince & Convert

DECEMBER 3, 2014

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. This makes the Arment Dietrich brand both visible and engaging.

Engagement 167

Engagement Social Media Brands How To 167

Buzz Marketing for Technology

SEPTEMBER 26, 2012

So, why aren’t brands able to capitalize on that? Below are the 10 most common reasons brands aren’t getting enough love from Facebook users, along with recommendations for better using the tools at their disposal. Most fans won’t ever come back to a brand’s page unless they feel they have good reason to.

Brands 279

Brands Facebook Guidelines Conversation 279

Buffer Social

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Earlier this month, we approached their team with one (not-so-simple) question: How are Instagram Stories performing for brands and businesses heading into 2019?

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Research Instagram Brands Sports 111

Sherrilynne Starkie

APRIL 13, 2013

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The public outcry received massive media coverage across the Ottawa region and not just in the sports sections. And that excitement is what we want to link our brand to.”.

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Sports Consultant Newsletter Team 310

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. The TLDR version?

Fashion 96

Fashion Influencer Ensembli Instagram 96

Social Media Strategery

OCTOBER 8, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

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Gov 2.0 Sports Team Web 2.0 90

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Instagram 60

Instagram Brands Sports Travel 60

SocMed Sean

MAY 12, 2022

You can use it to spend your free time checking out images and videos of just about anything, from your favorite sports teams to fashion to hobbies and so much more. Another reason might be because you’ve carried out actions too fast, such as liking, commenting, or following. Or it could simply be an Instagram glitch.

Issues 246

Issues Instagram Notification Feed 246

Oktopost

MARCH 25, 2024

By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we? Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors.

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Metrics Training iPad Meeting 75

Unmetric

SEPTEMBER 1, 2016

The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016. Allianz Malaysia had the most Brand Posts while Prudential Malaysia had the least. Prudential had the least number of Posts among the brands in this group.

Insurance 82

Insurance Engagement Brands Analysis 82

Sprout Social

APRIL 27, 2020

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. How brand behavior has changed. These changes in outgoing posts make sense as brands have to continually re-evaluate their content strategies to best serve their communities as the situation changes.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Examples 126

Examples Influencer Campaign Marketing 126

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. Respond to the comments.

Engagement 56

Engagement Social Media Brands UGC 56

Talkwalker SM

JULY 7, 2016

We’ve seen people from around the world post close to 100 million tweets supporting their teams and brands trying to muscle in on the incredible global exposure major sports events can provide. Coca-Cola and Adidas Win Battle of the Brands. Read our case study to find out more about the top brands at Euro 2016.

Brands 75

Brands Case Study Sports Hashtag 75

Socialmedia.biz

APRIL 3, 2020

For instance, you can utilize sports social media to engage everyone. Make it exciting so that you get more comments and shares as well. Hence, you can brand it so that it can retain and get new users. It can be in sports, fashion, global news, health, or financial realm. Design your Website.

How To 132

How To Sports Fashion Energy 132

Oktopost

APRIL 26, 2021

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. It’s the same thing with brands. It means that those people are going to stop engaging with the brand.

Engagement 156

Engagement Social Media How To Hubspot 156

Later

MAY 6, 2020

Brands on TikTok are quickly finding their groove on the most talked about, most downloaded, and most addictive social media app. As one of the most downloaded apps in over 40 countries, TikTok’s popularity is growing by the second, with brands looking to tap into new audiences around the world. Why Your Brand Needs TikTok.

Brands 70

Brands Trends Fashion Video 70

Sprout Social

MAY 2, 2022

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. Understanding how the TikTok algorithm works is key to making this platform work for your brand. Yet those videos will rarely show up for someone who mostly consumes content related to sports and gaming.

Hashtag 125

Hashtag Sports Trends Engagement 125

Ignite Social Media

AUGUST 23, 2016

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Is this trend right for my brand? Is the trend appropriate for your brand’s voice?

Trends 60

Trends Social Media Brands Hashtag 60

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. For instance, colleges and universities have the opportunity to post pictures and videos showing labs, sports and campus activities. The platform continues to evolve and offer opportunities for brands. Let us know what you think in the comments! -- Sean.

Instagram 162

Instagram Strategy Marketing Metrics 162

Convince & Convert

JUNE 29, 2017

Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. So sports is just one of the industries that hasn’t awoken to this opportunity for customer service in social.

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Team Content Sports Consultant 149