Hootsuite

MARCH 26, 2024

From creating content to requesting approvals to managing different brand accounts, every part of the social process can benefit from feedback or, at the very least, a second opinion. Try Hootsuite Inbox 2.0 for free Real-time commenting is another communication feature to look for in social collaboration software.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Waxing UnLyrical

JUNE 21, 2012

HootSuite. I’ve been a HootSuite fan for a long time. is the ability to monitor and post to Facebook Groups directly from HootSuite: Now, typically I like to work Facebook “in” Facebook, as it were, but I know plenty of people who’d rather do all their Facebook management from a third-party app.

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HootSuite Social Media Curation iPad 269

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. And then learn how you can use Hootsuite to measure results. This can include both branded hashtags and generic hashtags. What are hashtag analytics?

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Hashtag Analytics Tools HootSuite 91

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

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Retail Social Media Brands Tips 104

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star.

Social Media 121

Social Media Tips HootSuite Marketing 121

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand. It’s seriously easy.

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Template Templates Social Media Tips 134

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Expectations can fluctuate from creator to creator and from brand to brand.

Brands 96

Brands Collaboration HootSuite Influencer 96

Hootsuite

APRIL 17, 2020

Two-thirds of consumers prefer to use messaging apps to connect with brands. . Some brands are using Facebook Messenger to drive loyalty and sales. If you want to set your brand apart, this is a prime opportunity. It’s a great way to show your brand is caring and customer centered. Given that Facebook had nearly 2.5

Brands 145

Brands Facebook HootSuite Badge 145

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Users create posts in topic-based communities — called subreddits — and interact in comment threads. It means someone likes your post or comment, or found it useful, insightful, helpful, etc.

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Reddit Brands Meme Forums 100

Hootsuite

MARCH 28, 2022

You may go to TikTok for the dance routines or trending pranks , but be honest: you stay for the comments. As one Medium article put it, “ The comments are now the best part of TikTok.”. All of which is to say: making fun TikTok videos should be just one part of your brand’s social marketing strategy. You’re not alone.

Buy 92

Buy Comments Privacy Video 92

Hootsuite

JANUARY 18, 2024

View this post on Instagram A post shared by Hootsuite (@hootsuite) 7. View this post on Instagram A post shared by Hootsuite (@hootsuite) 8. View this post on Instagram A post shared by Hootsuite (@hootsuite) 9. Bonus points if you can make funny, seemingly unrelated audio make sense with your brand.

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Save time and easily promote your brand with a professional design. Establish and reinforce brand awareness.

Engagement 110

Engagement UGC Facebook HootSuite 110

Hootsuite

NOVEMBER 21, 2023

How to upload YouTube Shorts using Hootsuite If you’re already using Hootsuite to manage your YouTube channel, we’ve got great news — you can easily use Hootsuite’s desktop app to upload and schedule Shorts. Head over to your Hootsuite dashboard Click Compose. Here’s how: 1. No problem.

Mobile 90

Mobile YouTube Remix HootSuite 90

Hootsuite

APRIL 17, 2024

Read on for the low-down on the Threads algorithm, and everything you need to know to harness its raw power for your brand. While analytics for Threads are non-existent right now, use your brand’s other social media platforms as a baseline: who follows you on Twitter/X or on Instagram? Grab your free Hootsuite trial now 4.

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HootSuite Feed Feedly Instagram 82

Hootsuite

FEBRUARY 24, 2023

Hootsuite does everything Social Studio does and more for a fraction of the cost. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. Hootsuite offers all the most popular Salesforce Social Studio features and more. 1 Social Media Tool Create.

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HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

JANUARY 31, 2024

This means posts that subscribers interact with will receive a small boost, and their comments will also be ranked higher on the post. Source After about a week, I checked the performance of this post in Hootsuite Analytics. I based my thread on a blog post I wrote for Hootsuite. Onto the next thread!

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HootSuite Metrics Engagement Feed 78

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Franchise social media marketing is promoting your brand and engaging customers at both the corporate and local levels, while ensuring messaging and values remain consistent across all social profiles.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Here are some top tools that specialize in functions to help your brand succeed. which posts get comments?). Hootsuite Analytics. Instagram analytics tools.

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Metrics Analytics Instagram Tools 145

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. You text your partner a pic of the chocolate bar you want from the store.

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HootSuite URL Analytics Forums 120

Hootsuite

SEPTEMBER 21, 2023

In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. Examples include the number of followers, likes, or comments on social media posts. Just because someone has seen your post doesn’t mean they care for your brand or products.

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Metrics Examples Marketing HootSuite 107

Hootsuite

JULY 5, 2022

A post shared by Hootsuite (@hootsuite). Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Finding the right rhythm for your brand will take some experimentation. And on Reels, you can even respond to comments with video replies. photo posts.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. You will get a notification for each new mention your brand gets.

Twitter 145

Twitter HootSuite Notification Analytics 145

Hootsuite

SEPTEMBER 8, 2020

Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. It’s simple: People want brands to offer social customer support. But 45% of brands took more than five days to respond to messages through their Facebook Pages! 57% of consumers said customer service increases brand loyalty.

Social Media 145

Social Media HootSuite Issues Team 145

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Social media listening tools like Hootsuite Streams are a great place to start when it comes to monitoring.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

NOVEMBER 1, 2021

Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. What this means for brands: You need to understand what search terms people use to look for content like yours. What this means for brands : Again, it’s all about research. Let’s dive in. What is Instagram SEO?

SEO 145

SEO Instagram Tips HootSuite 145

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Eileen Kwok, Social Marketing Coordinator at Hootsuite thinks it’s absolutely crucial to “have a good understanding of what language speaks to your target audience.

Social Media 145

Social Media Tools Tips HootSuite 145

Hootsuite

MAY 12, 2020

However, it’s a terrible idea to automate likes on Instagram or post automated comments on random posts. Here are just some of the don’ts straight from Instagram’s Platform Policy for app developers: Don’t participate in any “like”, “share”, “comment” or “follower” exchange programs.

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Software Instagram Tools HootSuite 145

Hootsuite

MARCH 8, 2023

It writes compelling, on-brand Instagram captions in a matter of seconds. Here’s how to use it to simplify your workflow and grow your brand on social media at the same time. Step 1: Select a style or tone that suits your brand Start by choosing your preferred tone or style from the dropdown list. Thanks, robots!

Instagram 134

Instagram Tools HootSuite Hashtag 134

Hootsuite

AUGUST 19, 2019

14 tips for growing your brand on YouTube. Set up a brand account. To use YouTube professionally, you’ll want a brand account. Brand accounts include features you can’t use with personal accounts. Add a channel icon that represents your brand, like a logo. How do they respond to negative comments?

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YouTube Tips Brands HootSuite 111

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Source: Hootsuite. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. Source: Hootsuite.

Social Media 142

Social Media Meme HootSuite Influencer 142

Hootsuite

JUNE 16, 2021

The Hootsuite social media team’s current strategy is to just post to the main feed 2 to 3 times each week, and to Stories 2 to 3 times a week. Try out our free content calendar template , or play around with the Hootsuite Planner tool. — Hootsuite (@hootsuite) June 10, 2021. Source: Hootsuite.

Social Media 145

Social Media HootSuite Statistics Template 145

Hootsuite

MAY 21, 2020

For example, you might want to know about: Brand mentions (with or without direct tagging, aka @mention). Social media monitoring helps you track key social metrics like brand awareness and social share of voice. This could from engaging a happy customer to shifting your brand positioning strategy. Relevant hashtags. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Hootsuite

JUNE 24, 2020

And the risk of sending out content that is off-brand or low-quality also decreases. . Or you’re called out for an embarrassing grammar typo in the Facebook comments. You spend a lot of time crafting a social media marketing strategy that works for your brand. Know what a standard week of social media looks like for your brand.

Social Media 145

Social Media HootSuite How To Template 145

Hootsuite

NOVEMBER 8, 2021

These are your reach, impressions, views, follows, likes, comments, shares, and click-throughs. These are tracked through likes, comments, shares, and views. While website visits and page views are a good metric for online shops, they won’t mean much for brands who don’t sell online. View this post on Instagram.

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ROI Metrics HootSuite CPM 136

Hootsuite

JULY 7, 2022

It’s a relatively new strategy that lets brands work on campaigns with online personalities. The brand gets increased product visibility and awareness. Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. These partnerships benefit both sides.

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HootSuite How To Influencer Price 103

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Another common misconception is that brands don’t belong on TikTok. There’s a huge opportunity for brands and organizations of all shapes and sizes on TikTok.

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Questions Banking Insurance HootSuite 104